The color is definitely an important source of emotion. Colors can set the correct tone and transmit the necessary emotions to visitors can take place, cause many senses and stimulate to action. It is an extremely powerful factor of user impact.
When choosing color Gamma. For the site, it is important to do it correctly, guided by the basic principles of color theory. The article discusses the most significant aspects when choosing, the basic principles of the combination, the purpose of color in the Web design and its symbolic value. In addition, you will see several good examples in accordance with the prevailing colors, and also familiarize yourself with some useful adviceTo effectively use colors when creating a Web site.
So, let's start acquaintance with the magic of color ...
Consider the color circle.
A bit of history: The color circle invented Isaac Newton. Justifying the theory of light and colors in 1666. It was she who formed the basis of the formation and development of modern optics, a small and part of which is a Web-design. Newton with the help of a three-headed glass prism laid white light on seven colors (in the spectrum), thereby proving its complexity (dispersion phenomenon), opened chromatic aberration.
The color circle is an indispensable attribute of many designers and artists around the world. This is the perfect proof of the theory that ingenious is always simple. The circle allows you to choose the colors that would be harmonized together. It consists of 6 main colors: red, orange, yellow, green, blue, purple and additional colors.
To find the right color scheme, you need to use any two colors opposite each other, any three colors at an equal distance in the formation of a triangle or any of the four colors forming a rectangle (two pairs of color opposite each other). Color schemes remain correct, regardless of the angle of rotation.
Primary colors
There are three main colors: red (# FF0000 in HTML or # F00 in CSS), yellow (# FFFF00 in HTML or # FF0 in CSS) and blue (# 0000FF in HTML or # 00F in CSS). You can not get them by mixing other colors. Additional colors can be formed by combining these three colors.
Composite colors
There are also three main: orange (# FF9900 in HTML or # F90 in CSS), green (# 00FF00 in HTML or # 0F0 in CSS) and violet (# FF00FF in HTML or # F0F in CSS). You can get them by mixing red and yellow (orange), yellow and blue (green) and blue and red (purple).
Tertiary colors
To get one of the tertiary colors, you need to mix one main color and one secondary color. Opportunities for tertiary colors are endless.
Additional colors
Additional colors are located directly opposite each other in a color circle: red and green, blue and orange, purple and yellow. In combination with each other, they constitute a striking contrast. Such combinations are usually used to highlight some items on the Web site.
Similar colors
These colors are located next to each other in the color circle. They usually look very good together. Use of such color combinations Causes the feeling of comfort from visitors to your site.
Mainly associated with Azart, courage and desire. Red love, power, energy, leadership and excitement. This is a strong color, and you need to know about some of its negative emotions: danger, anxiety.
Patience, peace, calm, reliability, love, stability. One of the most beloved colors, especially in men. This is due to stability and depth, professionalism, confidence.
The color that is most often associated with liveliness. Energetic, gives a feeling of happiness. In addition, it is associated with curiosity, entertainment, joy, intelligence, caution.
Cheerfulness and creativity. Associate with friendliness, confidence, playfulness, courage, resistance.
Color - Employment component Our life. We manage color In photographs, we develop design in accordance with the preferences of the target audience. But why everyone took that blue - male color, but red - female? Why do we give blue newborn boys, and pink girls?
It is a myth!
The choice of beloved color does not depend on the floor of a person! It was this theory that Kissmetrics decided to confirm. Scientists and psychologists conducted a number of studies, based on the results of which very interesting conclusions made.
The first question that was interested in scientists are: how men and women belong to blue color. It turned out that this color is most like most of the sexes. Exactly blue colour It is dominant on the Internet. Have you noticed how many logos and emblems of companies and sites are blue?
Red color We are usually associated with an excellent half of humanity. In fact, many women (about 33%) argue that it is this shade that they do not like most. To the list of unloved female flowers You can safely attribute brown, yellow and gray.
For the first time, the child bring home from the maternity hospital, closed in a pink or blue envelope. And at this moment, its belonging to a specific floor and the corresponding color design is clearly defined. Although, today and there are no specifically male or female colors, stereotypes that the last decades have been imposed on themselves, make themselves felt. So how do half of a person and his favorite color are connected?
In 2003, John Helllock conducted a study, the topic of which was: favorite colors of men and women. The study involved 232 people from 22 countries of the world.
Blue colour - The most popular among men and women. It was recognized as a favorite 35% of women and more than half of the men surveyed. Psychologists argue that blue color in humans are associated with clean water, clean heaven, true - that is why most men and women prefer to him.
In the process of research, psychologists noted that men and women "dislike" the same colors. It is these shades that were recognized as not impressive and unloved.
In 2007, Dr. Anna Helbert and Ezhi Ling conducted a scientific experiment, the purpose of which was to explore, as men and women perceive various colors.
The experiment showed that men. and women Of all the collaborated colors, it was like blue. When it was necessary to make a choice of colors, women still preferred shades close to red or pink color.
In the process of experiment and women and men preferred blonde and dark shades of color. While women liked bright tones more, and men, on the contrary, are calmer, soft shades.
And men more often than women preferred colorless shades. Colorless shades include white, black and gray colors that are deprived of color color.
Studies have proven that women most often choose various color shades. Psychologists explain this to the tendency of women to color, saturated life. Shades are any colors mixed with white.
It should be understood that people who are directly related to the color - designers, artists, etc. did not take part in the experiment - designers, artists, etc. and I would not risen stupidly use these results in work, because in addition to color there are also a form, content, association. But for simple and obvious decisions in the design - it will even come down.
There is a lot of discrimination in our world, but the greatest, in my opinion, is a color discrimination. Why are some colors in clothes, for example, are considered men, and other women? Did the man who put on an orange or purple sweater will turn into a woman and will lose all his masculine qualities? Or why many believe that a man does not distinguish with shades? Despite the fact that daltonism is possible only from representatives of a strong sex, it does not mean that they are all dons. Most of all I do not like when adults are trying to equate for children or animals. Probably, men also began to suspect that they were oppressed and broke into the world of fashion in pink blouses. What? A few years ago it was impossible to imagine this, and now Pink Hoodie is literally MastheV any basic wardrobe. Agree that there is no more gender painted in this world than pink and there are such changes. The purpose of my article to figure out when the revolution of the color happened and destroy the stereotypes of those who are still in the tank.
In fact, Pink was not always a female color. In European culture at the turn of the XIX-XX centuries, children often wore identical white dresses that were easy to bleach. Blue and red colors wore religious connotations: one portrayed the color of heat, love, life and life-giving energy, and the other is the infinity of the sky, a symbol of another, eternal world. Therefore, two of these colors were used for children, but not in bright, but pastel colors, which, in principle, denotes youth and impurity. By the way, Virgo Maria was often portrayed in blue clothes. And that is why Blue has become one of the favorite colors of dresses for girls, and boys sometimes offered to dress up into a pink as the muted version of the Red, associated with masculby.
Until now, there is no consequential opinion on how the crucial moment Pink became "female" color. Theories on this matter much, but most often they generate even more questions. Of course, in many respects the development of pop culture in the United States influenced the occurrence of dichtomy pink - blue, and in the postwar years, the distinction between these two colors on sexual sign became particularly clear. But all these reasons are only a small part of the social division process that occurred in society.
All sources converge in one, the idea of \u200b\u200bthe need to distinguish between children by sex with the help of colors began to be in the beginning of the 20th century. I am most of all in this matter the marketing strategy is impressed: make parents buy more children's clothing, or even the whole wardrobe, just because "pink for girls". By the way, it is worth noting that the color of your child's clothing will not affect his perception of peace, sensation or orientation. Still, the behavior of parents, the company, the school and those agents of the socialization, which will meet on the path of your Chad playing more important here. I hope that you do not think that the children of Kanye West or Timati will grow goths because they are dressed in black? It's just stylish, that's all.
What happened in the present? Highsnobiety's Street Fashion Bulletin calls Pink One of the Key Trends of 2015 in fashion. Gosh Rubchinsky offers training and parks, Supreme - Hoodi, Raf Simons for Adidas Originals invented men's sneakers in the color of sugar wool, OUR Legacy has a whole memory of pink things - shirts, turtlenecks, sweaters, parks - ranging from light cherry to Fuchsia. And the photo of Rapper Drake in a pink jersey has already become meme. IN next year Pantone continued to magnify pink, smoothly as in 2017. And precisely for these three years, the global color revolution, which concerns not so much the color of how much perception of sex identity in fashion. Men massively bought pink sweatshoes, and women attacked racks with male t-shirts. Freedom appeared, the possibility of this freedom to be visually expressed, prejudice was disappeared, and all this happened, because the favorite press of the generation of Millenians - people grew up with a computer in hand, Google, who answers all questions that understand what equality is and why WE SHOULD ALL be feminist.
Men smoothly, like women chose the most convenient way of development - the path of openness. Now it does not have to cuddle the "real man" - gross and ignorant, which "a little better monkey", because in progressive cities, in developed countries will be difficult to meet the "real woman" - the dysfect and born. And it does not mean that women ceased to give birth, and men stopped working and wear gravity, no. It just became easier, now fashion does not promote the difference, does not promote the fact that a woman with one planet, and a man on the other, growing between them concrete wall. On the contrary, each of us took a step towards yourself. Men suddenly become acceptable to talk about their feelings, wearing colorful socks and generally follow the fashion. And women were allowed to walk in boyfriends and sneakers. The new generation is good not the fact that it is new, and no one says that the past were worse, no. Just changed the time and our present is good because it is much less stereotypes, and everyone can express themselves as he pleases. And in this expression, he will always be able to find support. Adhere to classic perception external view and family? Support you. Wear pink, tights and grid and listen rap? You are welcome. Less prejudice is more happiness. I see this exactly.
How does a woman choose her man? Most often at the intuitive level on appearance, and more often, even by the fact that it is dressed, moreover, it is even more important not to the style, but color. After all, a favorite color can tell a lot about a person, both about the character inherent in him and how he sees himself, in one word, completely reveals his individuality. Therefore, lovely ladies, look at what dressed liked the guy, and make conclusions, whether it is suitable for you or not.
Blue. A man choosing this color is a quiet, calm and most likely idealist. It has analytical thinking, liberal and rational. Appreciates comfort and order. Pinema, always plans everything, because it cannot be different, does not tolerate spontaneity in others. He can be trusted. However, frequent lovers of blue are restless and disturbing.
Purple. A man who preferring this color is a kind, understanding, always hears the other, but rarely gives advice, as it believes that only the person himself knows how to act correctly. He is high spirituality. Often experiences difficulties with the management of emotions, trying to restrain them, but the Mimic gives all his thoughts. With such a man you need to keep the Egor Ear, he rarely says what he thinks, and it is usually thinking in a negative line, as a pessimist in life.
Green. A man who adores this color wants to make a good impression on others and is inclined to consider himself above the others. But it is only from internal unprotected. It is conservative, supple. It appreciates to his person, this is what makes him dependent on someone else's opinion. Persistent, powerful, loves to teach and advise. It has a lot of negative traits, but, thanks to the fact that he is introvert, he skillfully hides them.
Red. A man who loving this color is aggressive, volitional, with a huge inner energy, often self-confident. He always breaks towards victory and heavily tolerate defeats, strives for superiority. He has high sexual needs and huge sexual energy. The leader in life, with ease, leads to others. She strives for a bright life, but he rarely succeeds to achieve this.
Yellow. A man who adores this color is an energetic, positive, smart, carefree and optimistic. Often runs from real life and its difficulties. He loves to dramatically change his life, moreover, pleasure does not receive from the changes themselves, but from the process. A conservative woman with him is not on the way.
Orange. A man who preferring this color is practical, cheerful and sociable. He is a wonderful spouse, since all life difficulties perceives, as proper. Do not panic on trivia and does not give to others, will always support good word and bright joke. With easily raises the mood to others.
Brown. A man who preferring this color is a successful and purposeful. Often strives for solitude, only alone feels comfortable. He loves his family. The job chooses calm, usually earns a living, sitting at home.
The black. A man loving this color is an adventurer. She strives for high status and success in work. This person does not tolerate defeats, therefore is ready for active actions for the sake of achieving the goal, but he rarely thinks about the consequences of his spontaneous solutions. He has no authority, so he believes that the correct opinion is only him.
Grey. A man who adores this color is faithful. He appreciates his personal space. Closed, although often it is intake, because it seeks to become remarkable by all means. Therefore, chooses a profession where you need to constantly communicate with people and engage in public activities.
Pink.A man chooses this color is ardent and sensual. It tries to be the center of attention, egocentric, often does not think about others. He loves to impose his opinion and care than heavily annoying. Therefore, with such a spouse it will be hard to find a common language if you want to spend the evening with friends or in solitude. He will always be there, even where he is not waiting and do not want to see.
Turquoise. A man who loving this color is very energetic. It is balanced. Correspondence, he knows the price and its knowledge, so he often occupies senior posts. But this excessive confidence may not be better to affect the relationship with the second half, since only he will decide in the house, no one else has the right to vote.
White. A man who likes this color is unnecessarily calm, he never shows emotions, both positive and negative. Loves to retake in order to take an analysis of the situation to make a right decision. He is an innovative in life, but he does not have enough practicality to embody the ideas, besides, they are usually a little realistic.
In the main men's holiday, we decided to pamper men and tell how to learn to pick up clothes suitable for their appearance. Every woman knows what kind of coloring is (autumn, winter, spring or summer), but at the same time there is little a representative of a strong floor knows which colors are suitable for men depending on the peculiarities of appearance (and the average guy is unlikely to hear about defining color .
So, our favorite men, especially for you, we have developed a relatively simple and understandable methodology for determining your colorage, according to which you should choose the shade of clothing. And they picked up a lot of photos to make it easier for you to navigate in the variety of shades, both suitable and not going to you.
Look at your photos and appreciate your face on them in two parameters: the degree of contrast and the level of brightness (to simplify the task, you can take a photo of black and white in "Photoshop"). In other words, you need to see 1) How strong is the difference between the darker tone on the face or in the hair and the brightest - it will be contrast, 2) what shades are dominated - light or dark (it will be brightness). For greater clarity, you can put your photo among the photos of other people, so that the appearance features are visible more clearly.
All accepted allotment four coloring: "Summer", "Winter", "Autumn" and "Spring".
Summer - This is a medium or low contrast and medium brightness. About such an appearance it can be said that it is not too spectacular or catchy, but at the same time the "summer" man has elusive charm. In appearance, calm neutral tones dominate: the eyes can be of any color (but not dark), and the hair is blond, light or gray. Eyes, leather and hair are not very different between brightness and color saturation. It should be borne in mind that with age many men who used to be "in the fall" or "winter" "in the summer", so the hair is sad, the eyes become lighter, and the skin is pale. This type of appearance is one of the most common in Europe.
Typical "Summer" Representatives of the Strong Paul: Daniel Craig, Brad Pitt, Richard Gir, Liam Hemsworth
(All photos * Clickable!)
Your appearance will emphasize non-lass calm shades. You can choose from the whole color range, just make sure that the tones are not intense, "screaming" (on the background of the too saturated colors you will look nubble). The best way you are suitable natural paints - khaki, brown, beige, dirty and white, etc. Emphasize your attractiveness and dark shadesHowever, they should also be muted. Good decision There will be a choice of mixed colors: olive, sea wave, burgundy (that is, those shades that most men cannot pick up the correct name :)
Instead of white shirts, it is better to choose a milk or light blue color or a denim shirt, and a black jacket replace a nonsense blue or gray. If you like things with a print, remember that the drawing should be small. By the way, many "summer" men's eyes are gray or blue, and clothes in the blue gamma (non-market!) Excelterly emphasizes them.
What colors are not suitable for men "summer" type? Salad, bright yellow, orange-orange, scarlet, pink, purple, etc. In short, all clean saturated colors.
Successful choice of color for men "summer" type:
Failed choice of color for men "summer" type:
Winter- It is a high contrast with the predominance of dark tones. Dark eyes and clearly defined lips on a pale face, a shock of black hair ... a demonic handsome man who invariably attracts female glances. Sometimes there is a mixed "winter" when black hair contrasts with bright blue eyes or dark brown eyes confronted by snow-white hair. In this case, "winter" can be calculated by, again, a sharp contrast in the appearance and monochromicity of shades (there is no "winters" with red or straw hair, with peach skin - only black and white, only hardcore :).
Typical representatives of the "winter" type: Kiana Rivz, Philip Kirkorov, Antonio Banderas, Ben Barnes
Colors of clothing for men "winter" type must be clean and bright. The dazzling white shirts and black as night costumes are ideally looking at you, and the choice of deep blue shade will be successful, any bright shade will also decorate you, herbal, scarlet, violet. But about faded, careless tones and a small drawing better forget. It is also not a place in your wardrobe things yellow and beige shades. Gray should be selected Caution: Usually clothes of this shade looks too modestly on the "winter" man
All the pale shades, "complex" colors (khaki, burgundy, mint - in general, those that can not be identified as, for example, brown, blue, green, etc.) and "dirty" tones (seroids Pink, gray-green, gray-yellow, etc.).
Successful choice of color for men "Winter" type:
Unsuccessful color choice for men "winter" type:
Fall- This is a combination of high contrast and medium brightness. If you have dark red hair, brown eyes and red-brown freckles, you definitely feel about this color. Also in this category are people with brown hair, light brown or green eyes and ruddy cheeks. When looking at a man with such an appearance it seems that nature decided to give him the whole range of shades of brown-red gamma. Sometimes it seems that the "autumn" type is very similar to the "spring", but there is a significant difference between them: the men's "autumn" are dark eyelashes, and the eyebrows are clearly seen, while the "spring" guys of eyelashes and eyebrows are completely bright And practically not visible.
Real "Autumn" Guys: Justin Bieber, Scott Greimz, Jared Padalekia, Norman Ridus
You can afford contrasting outfits: your appearance is so bright that it is extremely difficult to kill juicy colors. But the vague pastel shades (bright and faded) will play a cruel joke, making your face rough. Colors for men, one look at which suggests intensive paints of autumn, can be dark (deep and rich), also looks well white (provided that you are not inclined to blush and you do not appear a blush for any occasion). Boldly put on a solemn meeting of a black jacket, and on a party with friends - a fun multicolored T-shirt, just keep in mind that you will fit the colors that you see in the autumn in nature: yellow (like autumn leaf, not as a young lemon), green (like a ripe watermelon, and not like fresh peas), blue (like the sky is the first frosty night, and not like water in the lake), as well as the whole red-brown gamma (well, it's hard to make a mistake ).
What should not wear? As already mentioned, only uncertain and too light colors can spoil "autumn". Also often "autumn" guys are not suitable saturated pink shade.
Successful selection of color for men "Autumn" type:
Unsuccessful choice of color for men "Autumn" type:
Spring - This is low contrast and high brightness. That is, eyes, shade of skin and hair of about the same brightness and weak saturation. About the men's color "Spring" can be said that these are eternal boys with shining faces, and their smile disarms the same way as a direct view of their light eyes. "Spring" men - either blonde, or winners of fire-and-red hair, easily burning in the sun, with blond eyes. If you have red hair and light brown eyes, a question may arise - and not you "autumn"? Your eyelashes of eyebrows will help to answer it: if they are bright, then you have a "spring" type of appearance, if they are clearly stand out on the face, then you are probably still "autumn". It is also difficult to distinguish the "spring" from "light summer": in this case, pay attention to the shade of the eyes and hair - the "summer" eyes are gray, faded-blue or green, and the hair is blond or snow-white, and the "spring" Eyes of light brown, marsh and green or bright blue, and the hair with a yellow or redhead.
Classic "Spring" Guys: Rupert Grint, Jesse Tyler Ferguson, Paul Betthan, Owen Wilson
What kind colors are suitable for "Spring" men? All bright and inappropriate shades are yours: Pale-lilac, light yellow, soft blue, etc. Even the capricious snow-white things that few people go, you can wear without the slightest fears. Accordingly, you should refuse black (on his background you will look pale), and dark and rich shades choose with great care - better if they are extremely low. The exception can be done for muffled blue gamma, provided that you have grey-blue eyes. Of course, it is not necessary to completely refuse black, because it is one of the most popular and stylish colors, just try to reduce its presence in your form to a minimum. And avoid sharp contrasts near the face (for example, a black jacket and a white shirt), as they will switch your soft charm.
Suits you should choose either white or beige. Light gray color will also emphasize your attractiveness. If you prefer Casual style, then give preference to the T-shirts of bright, but necessarily bright colors - salad, lemon, blue, etc. You and denim things are suitable, but on the background, say, saturated red or orange, you will lose your "spring" charm, so replace them on shades, looking at which the thought of "somehow gray" occurs. For the bold spirit, you can offer a pink range and lilac things.
What are the colors for men with such appearance under the ban? Black and all saturated dark shades, as well as tones where yellow or red-brown notes are guessed.
Successful choice of color for men's "Spring" type:
But this example clearly seen how too bright blue negates the charm of "Spring":
Unsuccessful color choice for men's "Spring" type:
And finally, a small comparison of the color films on black and white photos, on which the difference in contrast and brightness is clearly visible:
"Summer" - medium or low contrast and medium brightness
"Winter" -high contrast with the predominance of dark tones (Low Brightness)
"Autumn" - high contrast and medium brightness
Spring - Low Contrast and High Brightness
We sincerely hope that our article will help to easily determine which colors are suitable for men of a type of or another!
* - all photos taken from open sources on the Internet
