The first point with the basic data of the project.
Activity: services in the field of beauty.
Location: indicate the city and district in which the enterprise is opened, the population.
Area: 70 square meters.
Form of ownership: rent.
Schedule: 9:00-21:00
, seven days a week.
Target audience - people aged 18-45 years. At the same time, most of the clientele are women 20-35 years old (about 70%), about 20% of visitors are people 35-45 years old, the remaining 10% are elderly people and teenagers.
The most successful choice of location is a sleeping area built up with multi-storey buildings. In this case (subject to placement in a large city), approximately 30-40 thousand people will become potential customers of the institution.
Before starting work, analyze all institutions located in the area, their list of services and pricing policy. Develop your advantage for each competitor. For example, a “protection” from a large institution will be a service that only you offer, a bright sign, affordable prices.
This paragraph provides a description of the registration of entrepreneurial activities, obtaining permits, choosing a taxation system.
We open an individual entrepreneur with simplified taxation. OKVED codes:
A package of documents with which you can start working: permissions from the Sanitary and Epidemiological Station, State Fire Supervision. For cosmetic procedures, epilation, massage, a medical license is required. When calculating how much it costs to open a beauty salon, start with these costs.
To get a client to contact you, develop competitive advantages. For example, the middle price segment with high quality, a wide range of procedures, discounts and bonuses for regular customers.
To start such a business from scratch, you will need:
You can effectively promote the institution using the website, communities in social networks (VKontakte, Facebook, Instagram). The most important channel is the clients themselves, word of mouth.
You can increase demand and attract attention with promotions:
Given the orientation of the institution to the average (and slightly above average) price category, we are developing a price list. Let's give an almost ready-made example with the most profitable and popular services (prices are in dollars):
3-4/10 minutes.
In order for the institution to bring a good income, it is necessary to place as many jobs as possible inside.
Room requirements:
The project provides for the correct division of the premises into zones:
Renting such a room will cost about $ 900 per month.
The most important investment is equipment. Opening a beauty salon requires the purchase of the following equipment and furniture for the arrangement of the establishment (prices in dollars):
Vertical - 8000. The best and time-tested options are Luxura, MegaSun, SmartSun.
Horizontal - 9000. Luxura, MegaSun, ErgoLine.
In addition, it is necessary to make a lot of smaller acquisitions.. These are cosmetics, tools, consumables, uniforms for workers (three sets per person).
Most often, masters come to work with their own set of tools.. But in any case, it is worth knowing which brands offer the highest quality tools and consumables in the field of beauty. The "face" of the enterprise is very dependent on the brands with whose products it works.
Hair cosmetics and hair care tools:
Cosmetics and make-up tools:
Tools and supplies for nails:
Wrap cosmetics:
The staff includes:
Accounting is outsourced. All employees must have a document confirming their professional level; a specialized education is required for a cosmetologist.
The salary is received only by the administrator, manager and cleaning lady. All masters receive a percentage of the work performed - 30% from the cost of the service + tips.
It will take 4-6 months to open a business. Work on its launch consists of the following stages:
Also on , for completeness.
Before the beginning it is worth assessing the possible risks and develop ways to overcome them.
Let's look at the financial model of the business.
Total- 68 thousand dollars.
Total- 3200 dollars.
Efficiency calculations are based on the fact that in the first months the salon will be loaded by 30-40%. This figure rises to 50-60% by the end of the first year and up to 85% by the middle of the third as the popularity of the institution grows. Sales peaks are spring and December. The decline is observed in the summer due to the holiday season.
Based on the above prices, the average bill is about $20-40. Revenue in the first 4-6 months will be about $7,000, and net profit (including the salary of the masters) will be about $2,000. The positive dynamics of development allows in two or three years to reach the volume of revenue in the region of 24-30 thousand dollars.
Only a detailed plan of that, you can begin to act. All events must be scheduled literally on a weekly basis. and stick to the schedule. Then the payback of the business will be optimal.
Currently, the salon business is considered one of the most profitable and fastest growing. This can be explained by the fact that people always want to look good, especially women. Yes, of course, you can do without extended nails, but you can’t do without a hairstyle. Most of all, long hair annoys men and pensioners. Therefore, a salon or even a small hairdresser will always be in demand, regardless of the financial well-being of the world economy.
Our business plan for opening a beauty salon will help novice businessmen make their start in this area very successfully. You will find out which registration form you need to choose for the salon, which services are worth providing and which are not. We will give the most common financial plan for the purchase of equipment, indicate the criteria for choosing a suitable room, consider the profitability of a beauty salon and payback.
Now we can confidently say that the salon business is firmly entrenched in the services market. Wherever you look - only salons! And even sometimes you can see several beauty salons located side by side with each other. Are their owners so sure of themselves that they are absolutely not afraid of competition?
It should be noted that there has always been competition in this area. But when opening such a business, it is better to think not about competition, but about the quality of the services provided. Then your competitors will worry. If the salon has good advertising, experienced craftsmen and a full range of services, then it will always bring good profits (even at the initial stage).
But the interior of the salon is different. Now even the most ordinary hairdressers call themselves "salons", although the level, of course, is not the same. Therefore, do not deceive customers with a proud sign.
If you are thinking about opening such an institution, then first ask yourself a question. Who is the salon for? If you are in a large metropolis with a huge number of residents and plan to provide a large number of business class services, then, of course, open a beauty salon and think carefully about its image name. But if services will be provided mainly to pensioners who are more accustomed to hairdressing salons and are afraid to go into salons, then the salon is useless. We call the business in the old fashioned way "hairdressing salon", otherwise it will scare away your potential customers. You can also subdivide salons into other categories, such as pet salons, children's beauty studios, image studios, etc. The main thing is not to get confused in all this variety of names and be able to accurately indicate the categories of your salon.
After the direction of the salon is chosen, it's time to think about registration. The best thing . in this case it will be 93.02.
The following documents are required to register a salon.
Depending on the region, the package of documents may be supplemented.
Note that you need to remember that some areas of the beauty salon must be licensed. Obtain a license if the salon will provide massage or cosmetology services. That is, these are all those services that involve a violation of the skin.
First you need to think about where to carry out this activity. That is, what kind of room is needed for this. It can be of any area, but most likely you will not own it. There are two ways: either rent the premises, or buy it. The second option, of course, is acceptable only for very wealthy citizens, since commercial real estate in our time costs a lot of money. Therefore, most will have to be content with renting a room for a beauty salon. Of course, God knows what, and the dependence on the landlord is great, but rent always pays off.
The main thing when choosing a room is to pay attention to the fact that there are all the necessary conditions for work. In the cabin, you will definitely need a utility room, a bathroom, sinks. If plumbing is not installed, then be sure to agree with the landlord on its installation.
To carry out the type of activity of a beauty salon, you will need to purchase the following equipment (an indicative list):
For an opening salon, the selection of employees is very important, because the whole business can depend on it. All tests of the skill of "recruits" should be carried out only by a qualified specialist in this field. In no case should you draw any conclusions during an oral interview. Note that it is better to immediately combine oral interviews with practice. At the interview with the masters, it is necessary to evaluate not only their level and work experience, but also evaluate their behavior and sociability.
Calculating the wages of employees is also a simple matter. Usually the master gets percentage of work done. If an employee is just starting to gain experience in this area (trainee), then he is given a fixed salary.
You can search for employees in different ways: through ads, the employment exchange, in educational institutions, through acquaintances and the Internet.
A novice businessman should know that in a newly opened salon it is not necessary to immediately offer visitors all possible services. Such innovations are introduced gradually. You need to be able to please customers with new services every time. If you immediately dump the whole arsenal on them, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.
In addition, when choosing a set of services, you must rely on the category of customers that you are going to serve. Naturally, piercings and trendy hairstyles will not be popular among pensioners, but you can introduce inexpensive spa treatments or your own anti-aging program.
We offer a small list of services of a beauty salon: 
If you want to distinguish yourself, then you can try to arrange in your salon something that your competitors do not have. For example, do afro weaving, piercing, perm and eyelash extensions, depilation, henna drawings. The main thing here is the imagination of the business owner.
The minimum amount to open the simplest salon is about 60,000 rubles. But, as practice shows, not everyone manages to meet it. For a medium-sized salon, open from scratch, you will need somewhere around 400,000 rubles. This is a more real cost of such pleasure.
The sources of profit in this case are all employees. It is best if they receive a salary as a percentage of work. Then they can not be included in the initial costs of opening a salon. After all, if there are no customers at the initial stage, then a fixed wage can become an unplanned expense item.
It is more difficult with sources of expenses, because there will be many more of them. These are expenses for renting premises, salaries, utilities, garbage collection, consumables, telephone communications, security, etc. These are the main sources. You may have more or less of them - the main thing is to take into account everything possible when calculating, because then you will not have to expect unforeseen troubles.
Total: expenses amount to 61,000 rubles.
110,000 - 61,000 \u003d 49,000 rubles. net profit from one salon per month.
Business selling dresses for brides and other wedding services:
To determine whether it is profitable to open a beauty salon, you need to make average calculations of the profit of the salon. Of course, in different periods of time, income can be different. For example, during the holidays, the profit is greater, and during the holidays it can be completely zero.
Experts advise such a formula for calculating profit. We take, for example, hairdressers. We estimate the average price of the service (since they can be different) and multiply it by the average number of clients per day, then multiply by working days. We subtract 40% of the employee's salary from this and get a profit from this category of craftsmen per month. In order to get net income, it is necessary to subtract the costs of rent, material, etc. from the resulting amount.
As a rule, the average salon pays off from one to two years, in rare cases the payback period may be less.
If we take the above example, then at a cost of 400,000 rubles. to open a salon, it will pay off in 10 months. Why 10 and not 8 months? Everything is simple. We take into account how much money we still have to spend on the initial expenses in the form of repairs to the premises, and also deduct from net income a certain amount that we will spend on ourselves every month.
Salon advertising should be singled out as a separate item, because usually all novice salon owners stumble on this. Just signage is not enough. After all, modern salons are so diverse in their services that one sign “Beauty Salon” makes it completely incomprehensible whether they offer a service that we have been looking for for a long time, or whether they just do a haircut here.
It could be billboards. But the shield is expensive, especially for large cities. Therefore, in our advertising, the main thing will not be its size, but information. Outdoor advertising is obliged to attract attention with its unusualness - you don’t need to do it like everyone else.
Advertising in newspapers and magazines is still bearing fruit, you should not treat it with disdain. But you should not advertise there for business class. Information in magazines is sought by those who need good discounts, as well as graduates of educational institutions.
A very popular method now. You can advertise the salon everywhere: on forums, in groups, in social networks. networks. However, it will be most effective if you make your own website or start a blog.
Active is now called the ad that specifically encourages visitors to come to you. It could be flyers that you hand out on the street, or even a person with a mouthpiece shouting out information about promotions. A very good way. But it is not recommended to hire a special person for this. 
In addition, the owner of the salon himself should not engage in active advertising. An owner running down the street with flyers (even at the opening stage) will give his business a bad reputation. It is best to send advertisers to the salon one by one, especially those who do not currently have clients.
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* Calculations use average data for Russia
1 687 000 ₽
Starting investments
7 months
Payback period
125 sq.m.
65,6%
Profitability
The project will require 1,687,700 rubles. start-up investment. Return on sales will be 65.6%, and the payback period is 7 months.
Objective of the project– opening of a beauty salon in Rostov-on-Don, capable of providing city residents with high-quality skin, face and body care services, as well as hairdressing services.
The calculation of the financial model was made for a beauty salon located in the Sovetsky district of the city of Rostov-on-Don. Potential clients of the salon are citizens with an average income, mostly women from 25 to 40 years old and older, as well as men and children.
The main services of the beauty salon are:
4. Body skin care
5. Solarium
6. Sale of cosmetics
The project will require 1,687,700 rubles. start-up investment. Part of the investment budget is planned to be raised through loans, which will amount to 200 thousand rubles.
*data for 3 years of work
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The term for the implementation of the investment stage, including obtaining permits, repairs and redevelopment, purchase of equipment and consumables, is designed for the period from March to May 2016. The start of sales is scheduled for June 2016. Achieving the planned sales volume at 30% load - 4 months.
The purpose of this project is to open a beauty salon that meets the principles of highly professional service in the city of Rostov-on-Don. Clients are offered a wide range of services in the following areas: hairdressing services (haircut, styling, coloring, chemistry), manicure and pedicure, nail extension, cosmetology, massage. According to the marketing agency Global Reach Consulting, the beauty salon market is estimated to be rapidly growing. The greatest concentration of beauty salons exists in millionaire cities - in Moscow, St. Petersburg, Novosibirsk, Krasnoyarsk. Rostov-on-Don, according to 2GIS experts, holds the 5th place in terms of the number of beauty salons. There are 77 salons for every 1,000 women. The growth in the number of beauty salons can be explained by the increase in demand for their services. According to Reports and Reports, the number of women visiting beauty parlors and beauty salons increased from 4% to 40% in the 15 years from 2000 to 2014. Visiting salons is no longer associated by the population with expensive services for the elite, services have become available to a huge number of people from the middle class. The acceleration of the pace of life, as well as the need for quality services, has forced many women to turn to beauty salons instead of putting themselves in order at home, which is much easier and more convenient.
The beauty salon is a room on the first floor of a multi-storey residential building on the first line of houses with a separate entrance and a sign. The salon area is 125 sq. meters. The salon has a hairdressing room, a manicure and pedicure room, a beauty parlor, a massage room, a nail extension and make-up area, as well as a solarium, an administration and staff recreation area. The salon is open for customers from 9.00 to 21.00, seven days a week. The work schedule of employees (service personnel) is in shifts 2/2.
The management structure consists of an administrative department, which is represented by 2 salon administrators: a senior administrator and an assistant administrator. The service staff is represented by six universal hairdressers, a cosmetologist and a massage therapist.
The cost of repairs, redevelopment and interior equipment is 982.7 thousand rubles. Taking into account the start-up costs for registering an enterprise, the recruitment procedure, marketing activities, as well as working capital for the investment period (500 thousand rubles), the cost of the project will be 1,687,7000 rubles.
To implement the project, it is planned to attract 1,487,700 rubles. credit funds, which will be 88% of the project cost. The remaining 11% will be taken from the founder's own savings. The loan is attracted for 2 years (24 months) at an annual interest rate of 22%. This loan provides a grace period for payments for 3 months, after which the repayment of credit funds is carried out monthly for 21 months. The amount of the penalty in case of delay in payments will be 2.5%.
Individual entrepreneur (individual) was chosen as the form of ownership. The taxation system is simplified, in which the object of taxation is income reduced by the amount of expenses at a rate of 15%.
The beauty salon provides services in 6 main areas. Among them:
1. Hairdressing services (men's, women's, children's haircut)
2. Manicure and pedicure (care, extension, design, correction)
3. Cosmetology services (skin care and facial cleansing, eyebrow care, eyelash care, epilation, make-up removal, peeling)
4. Body skin care
5. Solarium
The competitive advantages of the salon include a wide range of services, a relatively low price affordable to the majority of the population, and the quality of service. The price segment of the project is medium. At the same time, the quality of services is above average, which is the main means of attracting customers and increasing their loyalty. The price list of the salon contains about 120 positions. All salon services are presented in Table. one.
Table 1. List of beauty salon services
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The provision of beauty salon services will require obtaining permits from Rospotrebnadzor, as well as permission from the State Fire Supervision of the Russian Federation.
In addition to services in the salon, retail trade in cosmetics (20 headings) is carried out. The main advantage over buying in a regular store is the opportunity to get expert advice on product features on the spot. The list of goods sold is given in Table. 2.
Table 2. Goods sold
The activity of the salon is aimed at the vast majority of the population of Rostov-on-Don, namely the population with an average level of income. The beauty salon will operate on meeting the needs of people in high-quality haircuts, styling, curling and coloring, manicures and pedicures, cosmetic procedures, and massage. The main requirements for beauty salons are an increased level of professionalism, speed and quality of service, convenient location, convenient work schedule. All these requirements are planned to become the fundamental principles of the salon.
The target audience of the salon are young people aged 18 to 35, who make up 70% of the clientele. About 20% are for people aged 35 to 45 years, another 10% of clients - for teenagers and the elderly. The main consumers of services are the female part of the population (up to 70%). There are 178 thousand inhabitants in the Sovietsky district of the city, of which the share of the able-bodied population is about 60%. Taking into account the pricing policy of the institution, the location and solvency of the population, about 50-80 thousand people are potential clients of the salon.
There are 260 beauty salons in the Sovietsky District, including economy-class hairdressers. Salons located within 400 meters from the salon can be named as the main competitors. These are 16 competitors, 8 of which can be attributed to indirect competitors and 8 more to direct ones. The first eight are: 4 economy and middle-class hairdressing salons, 1 nail studio, 3 salons offering services in two main areas (hairdressing services and cosmetology or hairdressing services and manicure). The second eight are beauty salons that offer 3 or more areas of services (hairdressing, manicure and pedicure, cosmetology, massage, solarium, etc.). An analysis of their strengths and weaknesses in comparison with the salon project is given in Table. 3.
Table 3. Factors of competition
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As can be seen from the table, the salon planned for opening has a number of advantages compared to direct competitors, offering a much wider range of services, operating in the middle price segment, while the quality of services is above average. It is also worth noting that the work schedule is convenient for the population and the advantageous location.
The provision of services is carried out using a preliminary telephone appointment or on a live queue without an appointment. Social networks (Facebook, Vkontakte, Instagram) were chosen as the main channel for attracting customers. This choice is due to the absence of fixed costs (maintenance of groups) and a large concentration of the target audience (targeting advertising). It is planned to allocate up to 6 thousand rubles to maintain the work of groups and accounts and fill them with content. per month.
At the same time, great importance is attached to other methods of creating the image of the salon, including: the development of a corporate logo, the creation and SEO promotion of a website (15 thousand rubles), printed handouts - flyers (10 thousand rubles), the creation of an outdoor sign ( 30 thousand rubles), advertising in a glossy magazine (15 thousand rubles), and so on.
The beauty salon is located in the Soviet district of Rostov-on-Don with a population of 178 people. (3rd largest out of 8). The immediate surroundings of the salon are mainly multi-storey residential buildings, the so-called sleeping quarters. As the location of the salon, a place was chosen on a busy street on the first line of houses. Near the salon there is a public transport stop (90 m), buildings with office space and banks (150 and 180 m), shopping areas, cafes and supermarkets (from 75 m).
The salon rents an area of 125 sq. meters. The room includes: a reception area with a wardrobe and an administrator's desk (11 sq.m.), a hairdresser's room (26 sq.m.), a room for washing, coloring, curling hair (12 sq.m.), an area for make-up and eyelash extensions (8 sq. m.), manicure and pedicure room (12 sq. m.), beauty parlor (12 sq. m.), massage room (16 sq. m.), solarium (15 sq. m.), utility storage room for disinfectants (3 sq. m.), rest room (10 sq. m.). The cost of rent is 75 thousand rubles. per month The term of the agreement with the landlord is 3 years.
Costs for launching the salon, including repair and redevelopment of the premises (240 thousand rubles), recruitment (10 thousand rubles), purchase of equipment (782.7 thousand rubles), installation of equipment (60 thousand rubles) , opening marketing campaigns - 70 (thousand rubles) and other intangible assets will amount to 1,187,700 rubles. The cost of equipping a beauty salon is given in Table. four.
Table 4 Equipment Costs
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Responsibilities for ensuring the functioning of the beauty salon are assigned to the administrative staff, senior administrator and assistant. The staff includes six hairdressers working in shifts, a cosmetologist and a massage therapist (see Table 5. The salon is open from 9.00 to 21.00, seven days a week. Accounting has been outsourced.
As employees, it is planned to recruit only persons whose professional level is confirmed by a diploma of appropriate training. The completed educational course must be certified by a diploma, and the educational institution that issued it must have a license for free software or high software. The main requirements for employees are professional competence, responsible attitude to business, communication skills, and the ability to work with people.
Table 5. Staffing and payroll
Fixed operating costs are based on the purchase of consumables. Fixed costs include rent (RUB 75,000), payroll, marketing expenses (RUB 30,000 on average), utility bills, electricity and garbage disposal (about RUB 11,000 in total). the influence of the seasonality factor with the traditional decrease in demand in the summer, as well as the growth of the salon's recognition. The sales plan, taking into account seasonality and a gradual increase in salon occupancy to 80-85% over the course of three years of operation, is presented in Appendix 1.
The project implementation period from the moment of registration and obtaining permits to the start of sales is 3 months. The opening of the beauty salon is scheduled for early June 2016.
The project manager is the owner of the business. He carries out strategic planning, is engaged in the search for new ways of promotion, analytical work on key performance indicators. The senior administrator of the salon, who performs daily management functions, reports directly to him. The manager is subordinate to the attendants: hairdressers, beautician, massage therapist. Accounting is carried out by a third-party specialized organization.
The costs of the preparatory period (1187.7 thousand rubles) include:
Registration, expenses for obtaining permits, paperwork - 25 thousand rubles.
Repair and redevelopment of the premises - 240 thousand rubles;
Purchase of equipment - 782.7 thousand rubles;
Installation of equipment - 60 thousand rubles;
Recruitment - 10 thousand rubles;
Main period costs include:
Rent - 75 thousand rubles;
Payroll - 248.3 thousand rubles.
Accounting - 10 thousand rubles.
Procurement of consumables
Utilities - 7 thousand rubles;
Payment for electricity - 2.5 thousand rubles;
Management expenses - 2.5 thousand rubles;
Garbage and hair removal - 1.5 thousand rubles;
Financial indicators for revenue, cash flow, net profit are given in Appendix 1. Calculations are made based on the planned load of the salon at 30% in the first four months and the achievement of 85% load within 3 years of operation due to the growth of the salon's recognition.
The implementation of the project will require a high level of start-up costs, which is directly related to the wide range of services provided, and consequently the purchase of expensive equipment and consumables. However, with the growth of payback and reaching the planned sales volumes, the risks become minimal.
The payback period of the project will be 7 months, the discounted payback period is 7 months. It should be noted that the project will start to bring profit from the first month after the start of sales. Project performance indicators calculated for a three-year period are given in Table. 6.
Table 6. Project performance indicators
In the course of its activities, the salon may encounter certain risks that must be taken into account in the work. Assessment of the severity of the consequences and possible measures to prevent them are given in Table. 7.
As my practice of developing business plans for such projects and their subsequent implementation by “customers” shows, that, like in many service businesses, the main problem is sales planning, which depends on several main factors.
These are: location, availability of qualified specialists, and pricing. The design of the salon, the presence of cutting-edge equipment, the interior, of course, plays a role, but the Client, in most cases, goes “to the Master”, and not to the “sign”. And if the Master is geographically located “conveniently” for the client, if the service and his skills meet the Client’s request, then these factors, in most cases, transform casual salon visitors into permanent ones.
As a rule, if the Master goes to work in another organization or opens his own salon (at the same time taking a big risk), then from 50 to 80% of his regular customers “leave” him. Although this fact lies on the surface, it must be taken into account when forming a team of specialists.
You also need to keep in mind that if the premises are owned, then this makes this business more competitive than the one in which the premises are rented. We should not forget such common truths that it is not worth starting the implementation of such projects without serious marketing research.
My experience is that studying the market and competitors significantly increases the likelihood of a given business being successful, both now and in the future. Makes it more tenacious and resilient!
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A typical business plan for opening a beauty salon using the example of Ulyanovsk.
The purpose of this project is to open a modern beauty salon in Ulyanovsk. The provision of services such as haircut, styling, chemical. perm, manicure, pedicure. Despite great competition, the demand for these services is steadily growing, as it is indecent to appear in society without a good hairstyle, manicure-pedicure, well-groomed face.
Typical business plan for opening a beauty salon on the example of Ulyanovsk
The purpose of this project is to open a modern beauty salon in Ulyanovsk. It is supposed to provide services such as haircut, styling, chemical. perm, manicure, pedicure. Despite great competition, the demand for these services is steadily growing, as it is indecent to appear in society without a good hairstyle, manicure-pedicure, well-groomed face. At home, this effect is difficult to achieve, and an important factor is saving time, effort and getting positive emotions. Analysis of the real and potential market of services shows the presence of unsatisfied demand for such services in Ulyanovsk.
The amount of investments required for the implementation of the project is 410,000 rubles.
To carry out activities, it is planned register as an individual entrepreneur(IP). The main activity for the entrepreneur will be OKVED 93.02 “Provision of services by hairdressers and beauty salons”. The taxation system is a single tax on imputed income (UTII).
The beauty salon will be located in a rented premises with an area of 40 m2: Client reception area (hall) - 12 m2, a hairdressing salon for two chairs - 20 m2, a combined manicure and pedicure room - 8 m2. No renovation required.
The beauty salon will work in two shifts from 9:00 to 19:00 without a lunch break, on weekends from 9:00 to 16:00.
It is planned to organize 5 jobs in the beauty salon:
The working day of the cleaner is not standardized, therefore, by agreement, she has the right to come and carry out wet cleaning of the salon during the shift, i.e. at 14-00 and by the end of the working day, i.e. at 18:00. Once a week, her duties include general cleaning. The administrator works from 9-00 to 19-00 five days a week.
In order to provide high-quality services and gain the trust of customers, it is planned to hire only qualified craftsmen (we recommend reading the article: “ How to hire an employee correctly - step by step instructions"). Since it is known that the client goes not so much to the salon, but to a specific specialist. Therefore, in order to improve their level, future employees will take regular refresher courses. In the future, the salon plans to open its own master class, where young masters will learn professionalism. This will bring additional profit to the company.
The staffing of the beauty salon according to the business plan:
| No. p / p | Job title | Quantity | Salary per month | Payroll fund, months |
| 1 | Master - wagon | 2 | 15 000 | 30 000 |
| 2 | Manicurist | 1 | 15 000 | 15 000 |
| 3 | Cleaning woman | 1 | 6 000 | 6 000 |
| 4 | Administrator | 1 | 12 000 | 12 000 |
| Total | 5 | X | 63 000 | |
Every year it is planned to increase wages by an average of 10%.
The organization will provide the following services:
Price list for men's haircuts, rubles:
The average cost of one service is 150 rubles Price list for women's haircuts, rubles:
The average cost of one service is 350 rubles Price list in a manicure room, rubles:
The average cost of one service is 300
Download business plan for a beauty salon
The salon will be located in the mall, where high traffic of people is noted and there is no competition among such services. The shopping center is located in a busy part of the city and has convenient access roads, which will ensure a constant flow of customers to the salon.
To increase attendance, the following events are planned:
The prices for the organization's services are aimed at people with an average and lower average income.
In order to provide quality services, only those masters who have certificates of passing professional courses for hairdressers and makeup artists (3-month courses) will be employed.
Before starting work, it is planned to obtain permission from the SES and the Fire Safety Service. To do this, a letter with the following content will be sent to these services: "I ask you to allow me to open a hairdresser ...".
The SES will provide a lease agreement and medical books for the masters. SES has its own requirements for salons: mandatory disposal of hair, washing of towels and the availability of sanitary books for all employees. Only after receiving all the permits is it planned to start the activities of the organization.
The fixed costs of our organization, according to the calculations of the business plan, are presented in the following table:
| No. p / p | Item of expenses | Amount per month, rub. | Amount per year, rub. |
| 1 | Salary | 63000 | 756000 |
| 2 | PF for employees | 18900 | 226900 |
| 3 | Rent | 15000 | 180000 |
| 4 | Expendable materials | 10000 | 120000 |
| 5 | Utilities | 4000 | 48000 |
| 6 | Advertising | 2000 | 24000 |
| 7 | Other | 4000 | 48000 |
| 8 | UTII (tax) | 3426 | 41112 |
| 120326 | 1 443 912 |
Planned volume of services per month:
| No. p / p | Name | Number of services per day | Average price, rub. | Amount per day, rub. | Amount per month, rub. |
| 1 | Male haircuts | 6 | 150 | 900 | 27000 |
| 2 | Women's haircuts | 8 | 350 | 2800 | 84000 |
| 3 | manicure parlor | 8 | 300 | 2400 | 72000 |
| Total | 22 | X | 6100 | 183000 |
In total, the average revenue for one working day will be 6,100 rubles, the amount per month will be 183,000 rubles.
To start the activity, the following activities are required:
The list of the main stages of the project implementation and the need for financial resources for their implementation:
| No. p / p | Project stage name | the date of the beginning | expiration date | Stage cost |
| 1 | Lease contract | 01.01.13 | 10.01.13 | 15000 |
| 2 | Purchase and installation of equipment | 01.01.13 | 15.01.13 | 345000 |
| 3 | Purchase of consumables and tools | 01.01.13 | 15.01.13 | 50000 |
| 4 | Getting permission | 01.01.13 | 20.01.13 | |
| 5 | Recruitment | 01.01.13 | 20.01.13 | |
| TOTAL | 410 000 | |||
To implement the project, it is necessary to invest financial resources in the amount of 410,000 rubles. These funds will be used to purchase equipment that will be used for the beauty salon. For tax purposes, the income of an entrepreneur providing hairdressing services will be taxed at single tax on imputed income. The type of activity under this taxation system is planned to be established as “Provision of services by hairdressers and beauty salons” (clause 2 of article 346.26 of the Tax Code of the Russian Federation). The amount of tax under the UTII system will be: (7500 * 6 * 1.372 * 0.37) * 15% \u003d 3426 rubles. 57 kop. per month. The amount of tax per year will be 3426.57 * 12 = 41118.84 rubles. Also, entrepreneurs pay insurance premiums for themselves to the Pension Fund of the Russian Federation and compulsory medical insurance funds in the amount determined based on the cost of the insurance year. The cost of an insurance year is determined as the product of the minimum wage (SMW) established at the beginning of the financial year for which insurance premiums are paid and the rate of insurance premiums to the relevant state non-budgetary fund, increased by 12 times. The amount of insurance premiums for IP in 2013 is equal to:
Total monthly insurance premiums for employees will amount to 18,900 rubles.
Planned economic performance of the organization: Revenue: 183 000 rubles per month Fixed costs: 120 326 rubles per month Profit: 62 674 rubles per month Profitability: 52% Project payback: 6.5 months
COSTINGS:
| N p / p | Name of the item of expenditure | Amount, rub. |
| 1 | Dressing table "Accord plus" | 30000 |
| 2 | Mirror "Accord-4" | 12400 |
| 3 | Hydraulic chair "Status" | 29660 |
| 4 | Hair washer with chair "Image" | 28500 |
| 5 | Master's chair | 9140 |
| 6 | Children's chair "Piggy" | 4700 |
| 7 | Footrest for client | 4800 |
| 8 | Hanger | 850 |
| 9 | reception desk | 32000 |
| 10 | coffee table | 6200 |
| 11 | Waiting chair (triple) | 4600 |
| 12 | Sofa "Monika" | 16800 |
| 13 | dry oven | 14300 |
| 14 | Sterilizer with timer | 5300 |
| 15 | UVI Bactericidal chamber "Microcid" | 12300 |
| 16 | Sushuar | 14100 |
| 17 | climazon | 29500 |
| 18 | barber trolley | 9200 |
| 19 | Three-section screen | 6990 |
| 20 | Pedicure. - cosmetics. Armchair "Nadine" | 43900 |
| 21 | Bath for pedicure | 5600 |
| 22 | Cushion on the chair "Nadine" | 2340 |
| 23 | Manicure pillow | 820 |
| 24 | Table "Comfort" | 12100 |
| 25 | Paraffin bath | 3800 |
| 26 | Lamp for manicure | 940 |
| 27 | Hood for manicure table | 7000 |
| 28 | Lacquer stand | 3500 |
| 29 | Tools and Consumables | 50000 |
| TOTAL | 395 000 | |
Recommended download beauty salon business plan, from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions
Depending on the services provided, equipment should also be selected:
When choosing furniture, you must adhere to a single style. A beauty salon is a special place that is distinguished not only by its accuracy, but also by its design. Products for the interior will help create a specific entourage.
The interior conditions must comply with San PiN 2.1.2631-10. For SES it is necessary to issue:
Directly in the salon there should be a book of complaints and suggestions, copies of the permits received from the sanitary service and the fire inspectorate.
The choice of taxation system depends on the direction of the business. When providing household services - haircuts, manicures, eyebrow design, it is advisable to give preference to UTII. If cosmetic manipulations are provided in the salon - USN.
In order to open your own business, you need not only the presence of a certain capital and desire, but also a clearly defined task. A business plan for a beauty salon, a strictly prescribed project with all calculations, diagrams and graphs. Thanks to this business plan, a more detailed picture of upcoming business and investments emerges.
For every person, regardless of his status and age, his appearance is a very important factor.
Therefore, according to statistics, beauty salons are a fairly profitable business, which has very high indications of demand for offers, and the main advantages are the following characteristics:
The development of a beauty salon requires a fairly small initial capital, which, with the correct and accurate introduction of the enterprise, justifies itself in about nine months.
The project of a business plan for a beauty salon begins, first of all, with a competent and correct summary of the planned company. This section is rather short in its content, but at the same time its significance is quite high. Since the component must necessarily lure future readers and create a positive opinion about itself and the project.
And so, the initial lines should fully reveal the purpose of the plan being developed. At the beginning, the entrepreneur describes all the tasks set and by what methods he is going to implement them.
The first points in drawing up a business plan for a beauty salon are usually the following points:
A business plan for a beauty salon from scratch assumes the availability of all the necessary information about the enterprise, such as: the name of the salon, the exact location, the planned work schedule of the company.
To host your own business focused on the beauty industry, it is better to choose places for the salon closer to the city center, preferably with heavy traffic and the presence of parking spaces.
But you should also not forget about the main rule, the location of the planned business object, which says that it is worth choosing those places where competing organizations are least concentrated.
Of course, it is not always possible to locate a beauty salon facing the street. In this case, you can use places in a shopping center or office space, but with a bright and memorable advertising sign that contains detailed indicative information for a potential client.
A business plan for opening a beauty salon for girls contains a section on marketing. At this stage, the planned place of the business project in the existing service market is considered. An assessment of the strengths and existing competing enterprises is also given.
The following factors should be present in the final business plan:
In today's market of services, the placement of a beauty salon is a very cost-effective solution. And when building a competent plan, as well as placing the enterprise in the right place, a large attendance and profit are guaranteed.
Before you draw up a business plan for a beauty salon, you need to understand the target audience of a beauty salon. Since, the number of customers directly depends on this, and hence the generated profit.
Until recently, the main clients of beauty salons were mostly women in the age category from twenty to thirty-five years. However, today this age and gender category has changed significantly. Now they also often visit a beauty salon and a teenager from the age of fourteen, both girls and boys. Men also often began to visit beauty salons.
The stage of determining the level of income of the client base directly depends on the type of services provided and the beauty salon itself. So, for example, luxury beauty salons are visited mainly by clients with an income of sixty thousand rubles and more. Mid-level salons, in turn, are aimed at customers with a monthly income of fifteen thousand rubles.
Therefore, before planning a business project, you should have information about the most relevant and popular areas related to this area.
However, if you have even small funds, you can create a good advertisement by resorting to the following methods:
In order to get more detailed information regarding the necessary equipment, tools, workers, materials, you need to describe in detail in the business plan of the beauty salon the entire list of services offered.
For example, such as:
For the normal functioning of the beauty salon, it is necessary that the following employees be present in it:
A ready-made business plan for a beauty salon should contain information about job responsibilities, staff work schedules, and salaries.
Thus, the initial team will have seven people available, with the exception of the leader.
