Approximate data:
In this article, we will draw up a detailed business plan for an advertising agency with calculations.
Provision of advertising services for various companies. The work will include consulting, selection of a suitable advertising strategy, risk assessment, the actual provision of advertising services (creation of the necessary accompanying elements such as leaflets, as well as their distribution). Please note that we are considering a situation where an entrepreneur opens a small advertising agency.
The market for advertising services is quite large, it is constantly expanding. How can it be characterized? The demand for services is constantly growing, the volume of work provided is also growing. There is no seasonality in this type of business if we evaluate the entire sector. The seasonality of enterprises applying for advertising does not significantly affect the work. The bulk of the market applies for advertising services on an ongoing basis.
Today, this particular market segment is the most promising among all available services. The success of almost any business today depends on advertising. Thus, we can talk about a high level of demand.
The advertising agency market is no more than half full. Therefore, entering the market is quite easy. In this type of business, it is very important to be flexible, ingenious, and creative. The ideal would be an option in which the head of the company will be an experienced, knowledgeable person working in this area. It is difficult to regulate work in a niche about which the entrepreneur has no knowledge. At first, he may himself participate in the development of promotions.
The most difficult thing in this area is to capture a part of the market. Today there are many advertising agencies. In addition, well-known media occupy more than a third of the market, which significantly affects the number of "free buyers". The main competitors will be precisely large companies engaged in both providing a wide range of advertising services and processing highly specialized market segments.
How can you compete with such serious competitors? It is worth approaching the development of your own ideas creatively. Try especially hard when making offers. The success of the business will depend on their quality. A low price is unlikely to attract large customers, but you should not overestimate it either. The ideal option is to set the average market price or slightly lower.
All available firms will be potential buyers. Today, the success of an enterprise directly depends on the promotion of products. No wonder they say that advertising is the engine of trade. When choosing the mid-price segment, you should understand that the main customers will be small and medium-sized firms. Large enterprises, as a rule, turn to well-known advertising agencies. It will be very difficult to catch such a "fish".
There are a number of factors that the company itself can influence. They are called internal. They are commonly referred to as:
As mentioned above, the seasonality of individual enterprises has practically no effect on the advertising agency. It can always find customers who need this service. Therefore, work at any time of the year will take place as usual.
The organization will have a 5-day work week. The work schedule will be as follows:
Total: 40 hours a week.
This mode of operation does not violate labor laws. You don’t have to make up shifts, arrange part-time jobs, pay overtime. One team will work as a whole.
You can start work by accepting a minimum number of people in the state. To provide a full range of services, the following specialists will be needed:
Each of them will perform their functions and receive a certain salary.
The company will apply for some services to other organizations (printing posters, banners, advertising in the media). The client will receive the final service. After the company develops, you can think about expanding. For example, about creating your own workshop for outdoor advertising or souvenirs.
It is not necessary that you need all these codes. First you need to decide on the range of services provided. There may be other OKVED codes, the most basic ones are listed here. Please note that here are the new codes that will be valid from 2016.
When choosing a location, you need to decide what functions the office will perform. If you will meet with clients on their or neutral territory, then you can choose a budget option. Otherwise, you should look for an office in an accessible part of the city.
In any case, it is necessary to bring the room to normal. The office must be respectable.
The main components of the marketing strategy will be:
Since the organization is engaged in the provision of advertising services, you do not need to go somewhere to promote your own business. You can do it yourself. However, there will be costs here too. You will have to spend money on raw materials, various materials, as well as on the placement of contextual advertising on the Internet. The development and content of the site will be engaged in.
You can include in the advertising company and other methods. But posting cheap ads is still not worth it. It is better to bypass potential customers yourself, leave them your offers, business cards, perhaps talk with people responsible for advertising. But you don't have to be pushy either.
The first months the revenue will be small. It all depends on the activity of employees, the number of attracted customers. We calculated the average monthly revenue for the first year.
We will make a calculation under the condition of 59-60% workload. Then the income will be 280 000 rubles.
The office needs some minor repairs. Some landlords rent out excellent premises, already finished.
Equipment includes the cost of purchasing specific devices. Namely:
Office equipment includes 3 computers and an MFP.
Furniture will need the following:
| Job title | The number of employees | Type of salary | Total: |
| manager | 1 | salary (10,000) +5% | 24 000 rubles |
| marketer | 1 | salary (12,000) +5.5% | 27 400 rubles |
| artist (aka designer) | 1 | salary (12,000) +7% | 31 600 rubles |
| computer technology specialist | 1 | salary (14,000) +6.5% | 32 200 rubles |
| operator | 1 | salary | 20 000 rubles |
| ad poster | 1 | salary | 18 000 rubles |
| Total: | 6 | salary (5,000) + | 153 200 rubles |
Total payroll costs - 153 200 rubles.
I would like to note that the manager partially performs the duties of a secretary. Handles phone calls and answers phone calls. He is also actively looking for clients and maintains a database.
The marketer conducts market research, identifies the most effective ways of advertising, and together with the manager draws up a plan for further actions.
The artist is engaged in the development of layouts, layout.
A computer technology specialist works with graphic, photo and video editors. He is also engaged in the development of the site, its content.
The operator is printing the necessary attributes. If necessary, arranges with other firms for the provision of support services.
Monthly revenue is: 280,000 rubles.
Initial costs: 414,800 rubles.
As you know, all risks can be minimized or avoided, regardless of whether they are internal or external. Consider the most important of them, and analyze the methods of struggle.
| Name of risk | Negative business impact | Ways to avoid |
| Changes in the economic situation in the country | Declining demand and subsequent shrinking profits | Active work in the field of forecasting and planning their own work. |
| Changing consumer preferences | ||
| Capturing a large market share by competitors | Studying the policies of competitors, tracking their work and success. The use of prediction in relation to their future actions. | |
| Dumping policy from competitors | ||
| Changes in legislative acts, regulations | Mandatory study of all applicable acts. Monitor the situation in the country. This should be done not only at the level of adopted legislative acts, but also at the level of bills. | |
| Lack of employee motivation, unwillingness to work | Decreased efficiency, decline in production volumes, a sharp decrease in the profitability of the enterprise and its profitability | Offering an adequate salary. Working with employees, establishing feedback with them (studying their desires, preferences and requirements). Creation of a psychologically favorable environment in the team. |
| Customer insolvency | A sharp deterioration in the financial situation | Careful study of the situation in the customer's company before concluding a contract. Development of agreements providing security. Development of an advance payment clause. |
| The impact of the elements, fires | Unforeseen costs, downtime, property damage | Insurance of this type of risk, their preliminary assessment. |
| Possible failure to fulfill own obligations to customers | Reducing profits due to the allocation of funds for the payment of penalties, rising costs | Applying to insurance companies for obtaining bonds (guarantees). |
Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:
Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!
The advertising sphere is developing every year: any start-up company is interested in rapid development and attracting customers. Professional assistance in this matter is offered by specialized advertising agencies. Due to the high demand for advertising services, it makes sense to start your own business in this direction. Below is a detailed business plan for an advertising agency from scratch with indicative calculations and a development forecast for 2019.
The type of activity of the company will be formulated as an enterprise for the production of advertising, placement of a finished advertising product on the agency's advertising sites.
The main goals of the project:
The summary of the future project according to preliminary calculations will look like this:
To prepare for the opening of an advertising agency, you will need to apply to a banking structure to obtain a commercial loan for business development. The approximate amount of the loan is 1 million 900 thousand rubles. It is the loan funds that will become the main part of the initial investment in opening an enterprise, so the total cost of the project will be equal to the amount of the loan. The total amount of interest paid, or the investor's income, will be 129.5 thousand rubles. It is planned to return borrowed funds from the first month of operation of the enterprise. Given the interest rate on the loan in the amount of 17.5%, the payback period should reach 18 months, and the total economic effect for the conditional life cycle of the project under consideration is 1 million 135 thousand rubles.
Such calculations are very approximate and require confirmation. Therefore, the financial part of the plan contains detailed calculations of costs and future profits for all major items.
Most modern companies do not independently engage in their own advertising. In most cases, they entrust this task to professionals - advertising agencies, which saves time and achieves greater efficiency. Agency specialists analyze each specific situation, create a specific task that is relevant for a particular client, create and approve a plan. Based on the results of the work performed, the agency managers prepare a presentation and a media plan, coordinating it with the customer.
When planning to open a business, you need to consider all the tasks that are set for advertising, and therefore for its creators:
Thus, the main task of the agency will be the creation of advertising to attract the attention of a potential consumer to the object of advertising - a product or service. Most advertising products are based on a creative component - a creative approach allows you to fix the image of a certain brand in the mind of a potential consumer and create a strong association between a product and a company.
Advertising agencies can be conditionally divided into 2 groups - creative and media. The first type of enterprises specializes in creating advertising, the second - in its placement and reporting to the addressee. These two main areas can be combined in one company, but there are also agencies of a narrower specialization. For example, firms engaged in interactive marketing, event marketing, branding, communication design and other areas. Their target audience may be somewhat narrower, but such enterprises have a sufficient audience due to the high level of services provided in their direction.
Thus, the full range of services performed and offered by the agency includes the following aspects:
The plan is to create a medium-sized agency, so it may not be strictly structured due to the limited number of employees and the lack of many departments. Therefore, when planning the opening of a company, it is worth giving preference to multidisciplinary specialists. Some functions can be entrusted to partner companies, as well as to attract freelance specialists.
| Stages | Execution conditions | Deadlines |
| Project start | 1 - 2 year | |
| 1 month project | First 30 banking days | |
| Getting a loan | The presence of a mandatory package of documents | 1 month |
| Entering into the state register, registration with administrative and tax authorities | Concluded investment agreement | From 1 to 30 calendar days |
| Location selection, paperwork | Preliminary work | 1 month |
| Purchase of equipment | Conclusion of an investment agreement | Up to 30 calendar days |
| Equipment installation | Receipt of investment funds | Up to 30 calendar days |
| Hiring | Production activity | Up to 30 calendar days |
| Training | End of the stage of organization of the production process | Up to 30 days |
| Marketing Campaign | 30 calendar days | Up to 360 calendar days |
| End of the project | 12 – 24 months |
Most of the work in advertising agencies is done remotely, so it is not necessary to open an office in the city center. But regardless of the geographical location, a well-furnished reception area is required, where meetings with clients will take place.
The average advertising agency may be located in a standard office space of 60 square meters. meters. If the company will be a full-cycle enterprise, its area should be larger: then it can be 100 or even more sq.m. If at first the company's activities will include mainly the creative part, a minimal office will do, because some of the employees will be able to do their work remotely at home. All these features will significantly save on rent and utility bills.
Regardless of whether the agency will be located in the central part of the city or in a residential area, it must be equipped with a noticeable sign. Such outdoor advertising will become one of the important methods of attracting customers. The entrance to the office will have to be properly equipped, making parking. The premises themselves are planned to be well zoned: since all employees will perform different work, it is important that their workplaces are located in different offices. Therefore, a standard office building is most suitable for a company of this kind. Such premises, as a rule, do not require major repairs, they often have telephone and Internet connections, and also have a favorable territorial location.
The main office equipment are:
If you plan to open a full-cycle agency, the set of tools and materials will be more extensive:
All technical equipment is selected in such a way that it meets the existing quality standards and contributes to the growth of the company's productivity. All equipment must comply with safety standards for humans and the environment. And the estimated costs of its acquisition must be included in the marketing plan of the project. In most cases, the technical part of the costs is the most expensive item in the business plan.
If the advertising agency is a full-cycle enterprise, the team will be more numerous. In this case, you will need sheet pickers, folders, bookbinders and other workers responsible for the execution of the technical part of the work.
The peculiarity of this branch of activity is that there are a lot of specialists on the market, but there is still a shortage of professional personnel. This is due to the fact that the country still lacks a high-quality system of training personnel in the field of advertising. It takes about a month to search for suitable specialists, so you should start recruiting in advance.
Starting a business from scratch requires mandatory registration with the tax service. For a company providing advertising services, both common forms are suitable - LLC and IP. If a mini-format of a company is planned without its further expansion, you can definitely choose an individual entrepreneur. With a larger project, which in the future should become a full-fledged complex for the development of advertising and the production of promotional products, it is better to immediately register a legal entity - LLC. An LLC will be more suitable if there are several founders.
If during planning it was decided to open a legal entity, it is necessary to study the provisions of the Federal Law "On Limited Liability Companies" (). The document details the requirements that an enterprise must meet in order to obtain the status of an LLC, as well as the contribution of authorized capital and other features.
Regardless of the format - LLC or individual entrepreneur, you need to submit an application to the Federal Tax Service, in which you indicate the main personal data of the founder and the OKVED code according to a special classifier. All promotional activities in this document can be found under code 73 (). To be sure that none of the offered services will go beyond the code chosen by the classifier, the founder of the agency can choose several thematic codes at once. To start a business in the advertising industry, you need to study the following regulatory documents:
The vast majority of modern enterprises, not only medium and large, but also small businesses, resort to advertising services. But according to statistics, advertising specialists are most in demand among medium and large companies. These are:
As a rule, they place high demands on advertising agencies in terms of timing, reliability and salary adequacy.
Since the advertising market can already be considered formed, this business plan should contain an exact plan for the company to enter the TOP. In the provinces, it is easier to organize the work of such an agency than in big cities, but there will certainly be fewer orders there. Therefore, according to preliminary estimates, it would be more promising to open an advertising business in a big city, especially in Moscow or St. Petersburg.
There are several marketing features inherent in this business. One of the most important is the impact of the economic crisis. In previous years, there was a serious crisis, as a result of which many market participants ceased to exist. As a result, only the strongest agencies remained on the market. This factor, as well as increasing competition today, is most relevant not so much for full-cycle advertising enterprises as for agencies offering a limited range of services.
The main positive feature that affects the development of the market can be considered the growing demand for the services of advertising agencies. Even companies that have their own advertising department turn to specialized specialists to strengthen their position in the market.
Only in the capital at the moment there are more than 2.5 thousand advertising agencies. At the same time, from 2015 to 2018, the industry growth rate was about 13%. In the future, this figure should increase. At the same time, according to marketing research, over the past few years there has been a significant reformatting of the industry: advertising in the press has lost ground, giving way to the Internet, especially social networks. In turn, outdoor advertising is experiencing significant restrictions on the part of regulations. According to a preliminary analysis, contextual Internet advertising is the leader in terms of relevance today. Its growth rate is 45% with an upward trend. Display advertising growth rate is 15%. In general, in the online advertising segment, the growth rate remains consistently the highest - it is 43 percent.
If we summarize the information about the marketing plan of the business, we can conclude that the number of market participants is gradually growing, while the demand for the services of advertising agencies remains approximately at the same level. This means that it is necessary to enter the market with a specific strategy that is different from the existing ones.
Even before the opening, it is necessary to carry out a set of measures to form consumer opinion and attract customers. The following methods will be effective in this:
Advertising on television, where a large number of potential customers will see them, can also be considered an effective method of promoting a campaign.
According to the established rule, any service will be promising if its target audience includes at least 1% of the economically active population. In the case of Russia, the number of potential clients should be from 780,000, which is very likely under the current conditions.
The positive is that the owner has a large amount of information that helps create new lines of profit, and useful connections. From such an agency itself, over time, a number of other companies can be developed:
The prospects of the future company also depend on the success of the choice of the market segment. So, an advertising agency can serve the following business segments:
- home offices: the actors here are individual entrepreneurs running their own business and striving to develop and increase their client audience;
Small businesses with less than 100 employees. They have a small budget, but are among the most important and numerous clients of advertising agencies;
- medium-sized companies, the number of which does not reach 500 people;
- large firms. Such enterprises with more than 500 employees are considered the most solvent customers. But this category is not numerous, and for its location will have to fight with competing companies.
To fully enter the market, you should focus on all existing categories of potential customers. In this case, neither a possible crisis nor the activation of competitors pose a threat.
The financial component of the business plan provides for the following main features:
1) First, the project loading plan is calculated. It will take into account that during the first 3-6 months the advertising agency will work mainly for itself rather than for clients. This means that the focus will be on advertising your own services. After the expiration of the above period, the break-even point must be reached.
2) In the initial analysis of the potential profit of the future enterprise, average figures relevant for this market direction are used:
The presented plan is a standard one, drawn up without taking into account the individual nuances of a single plan. With regard to a specific plan and taking into account strictly planned cost items, the expenditure part should be calculated in several sections - starting, monthly and annual expenses. In this vein, the project cost plan will be as follows:
| Item of expenses | For 1 month, rub. | For a year, rub. | One-time costs | For a year, rub. |
| Purchase (or rent) of premises (from 60 sq.m) | 45000 | 540000 | 90000 | 630000 |
| Purchase of equipment, 10 units | 34000 | 815000 | 815000 | |
| Purchase of computer equipment | 69000 | 69000 | ||
| Creation and promotion of the site, purchase of a script, hosting, software | 120000 | 120000 | ||
| Advertising costs | 45000 | 540000 | 540000 | |
| Salary (for 12 months) | From 630000 | From 7.5 million | From 7.5 million | |
| Tax payments (for 12 months) | 190000 | 2 million 275 thousand | 2 million 275 thousand | |
| Unexpected expenses | 110000 | 110000 | ||
| Total | from 700000 | 8 million 700 thousand | 1 million 204 thousand | 9.9 million |
When planning the income of an enterprise, one should consider the average prices for advertising services operating in the market. The minimum scores will be as follows:
– logo development – from 30 thousand;
– creation of a corporate identity for the brand – over 70 thousand;
– development of the original layout of the corporate publication – 25 thousand and more.
The peculiarity of the advertising business is that the product created in it does not have a specific cost. The cost of advertisers' services depends almost entirely on their reputation in the market and the ability to recommend and sell their product to a client. However, although there can be no upper price limit in this industry, initially you need to build on the average market prices in your city and region.
The 2-year period considered in the plan is an approximate period for opening and bringing an advertising agency to self-sufficiency. The plan for the volume of production and sale of agency services for this period can be conditionally divided into two main stages:
| Period | Type of service | The volume of production and sales for 1 month. (PCS.) | price, rub. | Sales proceeds, rub. |
| 1 – 12 months of investment | Production of texts | From 60 texts | From 340 | 21700 and more |
| 1 – 12 months of investment | Creating audio clips | from 15 videos | From 6800 | 107.5 thousand |
| 1 – 12 months of investment | Advertising placement | From 30 ethers | From 23000 | 716.8 thousand |
| 1 – 12 months of investment | From 1000 per month | From 120 | 120 thousand | |
| Production of texts | From 64 texts | From 380 | 24.5 thousand | |
| 13 – 24 month of operation | Creating audio clips | from 16 videos | From 7530 | From 120.5 thousand |
| 13 – 24 month of operation | Advertising placement | From 32 ethers | From 25000 | 800 thousand |
| 13 – 24 month of operation | Production of printed products | From 1100 per month | From 135 | 148.5 thousand |
If the current market growth, which is currently 13% per year, remains at the same level, the annual sales volume of the enterprise will exceed 10 million rubles.
The sales forecast is performed based on the following factors:
- conclusions on the analysis of the general state of the market for the provision of services in the advertising field;
— general conclusions regarding the state of the relevant market segment. The threshold of profitability during the calculations will be the lowest, which will make the analysis as objective and accurate as possible.
The taxes that are obligatory for payment by any private enterprise, regardless of the type of activity and the chosen taxation system, are as follows:
So, the business plan of an advertising agency is one of the modern and popular areas of the service sector. This industry is specific, as its target audience is business entities of various sizes. Since advertising services do not belong to the sphere of prime necessity, this type of activity is significantly affected by crisis phenomena in the economy. At the same time, with a competent marketing campaign and the high quality of the services provided, agencies in demand even in economically unfavorable periods have a chance to maintain their positions. With a successful start and active development, the payback of the enterprise occurs within 2 years.
In this material:
How to start an advertising agency business plan? It depends on how exactly you plan to start in this business. Someone counts on a good initial investment and expects to pay it back very quickly, while someone has to hope to start the project from scratch. Both of them have good chances to succeed in business.
It is the mission that the advertising agency performs, because it helps hundreds and thousands of people to succeed. There are many people who have good organizational skills, feel the needs of potential customers and the mood of the market, are able to produce good goods and services themselves, but cannot sell it all. For this reason, their projects fail, they are forced to close their enterprises, although all they lacked was competent promotion.
In this case, traditional advertising agencies, which act in a stereotyped way, drown these projects faster, draining thousands of advertising budgets. They do not recommend bringing clients, but offer to master the advertising budget by completing a chain of simple actions, including the development of a beautiful flyer or banner design, hanging or distributing printed materials. Their advertising is ineffective.
Customers are already tired of all this, although there is no particular alternative. The need for advertising is only increasing, but the competition in this market is rather big. It is necessary at the start to try to move away from competitors, to offer potential clients something that would compare favorably with all other agencies. But the main thing is to bring real consumers to the customer. Set such a mission for your advertising enterprise. If you manage to perform this task regularly, then there will be no end to customers.
What does a traditional advertising business look like and what does it take to do it? Most advertising agencies offer the following range of development and creation services:
Profitability in this area reaches from 40-50%. For some reason, this is called a creative business, but it doesn’t smell like a special creative, because basically some kind of hackneyed template or its processing is offered. An example of the cost of some services:
No one gives guarantees that the money spent on the developed layout will somehow pay off. It is very good if a new enterprise:
To do this, at the initial stage, the following investments in equipment will be required:
In general, at the start, you will have to count on an amount of $20,000 or more, because you will still need to create a company website, invest in promoting advertising services, and pay for renting a room until everything is set up and repaired. Finally, the search for staff and customers will take some time.
From the staff you will need:
As soon as everything is ready, the staff is hired, the equipment is purchased, you need to start looking for customers, although this should be done earlier.
But you can not engage in the purchase of expensive equipment. It is enough to have a computer and a telephone, good Internet - the minimum that is needed for your own advertising agency. As for the necessary printing equipment, printing can be ordered from agencies that have it. There is no need to worry that once they have made printed materials for your client, they will intercept him.
First, they don't know that you are not the client's representative. And secondly, unlike this print shop, you do not just provide a banner or some kind of layout. Your agency does not sell advertising. It solves the problem of the client to promote his goods and services. And printed materials in this solution are only one of the tools, and not the main one, while traditional advertising ends with this.
Therefore, in the business plan of an advertising agency (Appendix No. 1), it is generally possible not to make any value in the column that lists the costs of purchasing equipment and hiring staff. Everyone has a computer and a phone, and a stable Internet does not require a lot of money.
Some people think that it takes a lot of money to start an advertising business. But it's not. Money is needed to create your own image, brand. How to do it? 100% mark-up on services, even on business cards. Having received the order, having taken 50% of the advance payment, they have already paid for the order and went to zero. The remaining 50% is your profit. Having received several thousand rubles of profit from the first order, invest in the provision of advertising services in your business. You can and should start working in the advertising business from scratch.
Regardless of whether you start with all the necessary equipment or from scratch, for the successful development of the project you will have to follow the main principle - to combine technology, people and their capabilities. It's easy to say, but not hard to do if you're creative.
For example, many types of businesses prefer online advertising. This is especially true for small businesses, for which this type of promotion is very accessible and effective. At the same time, every day, hundreds of thousands of people travel by subway or other public transport. Almost everyone is in their gadget, be it a smartphone or tablet. If at this time he sees an advertisement with an attractive headline and the address of the site, he will be able to enter it using his own device.
But already on the page of the Internet resource itself (selling page, business card site, one-pager), it is taken into circulation by the main call, pictures, special offers and the offer itself. That is, the task of printed matter should not include the sale of the product or service itself, it should be an impetus for a potential client to move further along the sales funnel, which the advertising agency builds. The advertising market has changed, now offline complements online advertising.
That is why blind copying of any one element by a competitor will not bring customers to the customer. This means that even if the customer is offered to order printed products directly, this will not suit him. By placing an order directly with those who print a banner or flyer, he will save 1-2 thousand rubles, but in general he will lose: this tool will not fit into the general sales system. Such an approach to working with customers can be built into offers not of any individual services, but of a whole complex, when cases are offered to potential clients of an advertising agency.
Expect to open your own website right away. The site is necessary, it is not even discussed. No one has canceled online orders. An agency is exactly the same small business that needs cheap and fast promotion. Try to focus on interpersonal relationships with customers who play a big role. Respect the deadlines and accuracy of order fulfillment.
Use the power of social networks. A lot of people live in social networks, so make sure that it works for you, and not you are in it. But the group should be interesting and not pushy. You don't need to sell it right away. Sales must be unobtrusive.
Get a short convenient memorable number. Parallel it with an e-mail box so that people send e-mail, match the address with the phone number. There is no need to worry about a landline phone, since there is no urgent need for it. At a basic level, learn the graphics editor Photoshop or CorelDraw.
Place such a unique selling proposition (hereinafter referred to as USP) with a good offer on the agency’s website in order to stand out from competitors. Example: free delivery of printed materials or a visit to the office of a manager, designer. Keep in mind that the more time you spend on a client, the more responsive you can expect from him.
In the USP, it is better to offer a range of services. Having made a banner, the customer will find that there is no one to place it and nowhere. Ads are not running. One banner requires a set of services - design development, offer preparation, printing, finding a place and hanging. Offer all this to your clients in a complex. You can enter into partnerships with other entrepreneurs to perform other services.
On the site you need to hang enthusiastic real reviews, even if they are about the manufacture of a slogan or business cards.
First, tune in to failures, don't let them be a disappointment to you. Know that everyone needs advertising and no one will refuse new customers. So this time you were unconvincing. Second, don't offer a process, but offer an end result. If you provide them with new customers, they will always stay with you.
And where do you get ideas about the squeak of customers for the agency and clients for them? They are everywhere. Pay attention to the example of low-quality advertising that hangs, come up with your own version, test it using the network’s capabilities and offer it to a potential customer who is already draining the budget for low-quality advertising.
Keep in mind that your first customers need to be completely sure that they are being honest with them. Otherwise, they will run away, feeling at least some falsehood. Show yourself as a specialist, speak in an understandable language, partner with large advertising agencies, which may have customers that do not suit them in price and size.
No need to just come and say that you are a beginner. A website, business cards, your own style - all this shows the customer that you are a professional. Be sure to include all the first works in your portfolio so that it grows very quickly. Publish materials on the site about the emergence of innovations in the field of advertising, new equipment, new technologies. This shows the professionalism of the agency itself. And this must be done as quickly as possible.
If it so happens that the customer needs a nosebleed to know how long you have been in the market, do not cheat. Showing efficiency is one thing, and outright lies are another. Admit that you have not been in this business for long, but you are ready for creativity and show what the customer will not find in other agencies with their stereotyped thinking.
Many are attracted to this business by high margins, the ability to recoup investments in a few months. If you go the other way, offering clients not the process, but the final result, as few do, the agency can grow into a large enterprise with millions of turnovers. Today there are no problems with the production of goods and services, but there is a high demand for their sale. The main thing is to learn how to satisfy this demand. And this is an art that needs to be comprehended.
 | Investments: Investments 320,000 - 1,570,000 rubles. |
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 | Investments: Investments 800,000 - 5,000,000 ₽ ISABEL GARCIA is an Italian designer clothing brand. Our goal is to be represented in every country. Today, the brand is won by thousands of fans around the world. The brand's headquarters, main creative and production centers are located in Bologna (Italy). The representative office of the brand is located in Moscow. The principle of the company is "Straight from the catwalk - to the wardrobe." The mission of the brand is to bring elements of haute couture to… |
 | Investments: Investments 1 200 000 - 3 000 000 ₽ The history of the SushiStore brand began in 2009, at the peak of the financial crisis. The crisis of 2008-2009 significantly affected the well-being of Russian citizens. In the country, in the field of catering, meanwhile, a pan-Asian trend was seriously brewing. This was due to the popularity of Pan-Asian cuisine all over the world, due to the low cost of its ingredients. It was during this period that Russia began to open everywhere ... |
 | Investments: Investments 1 500 000 - 2 000 000 ₽ The company was founded in 2005. Share Evgeny Vasilyevich. It was a response to the ever-increasing consumer demand for organizing space as they see fit. And this trend is increasing every year. People do not want to live in the conditions of planning decisions imposed on them by developers and remake residential and non-residential space to suit their goals and objectives. Device openings Do you want ... |
 | Investments: Investments 290,000 - 700,000 ₽ The company was founded in 2015. Founder - Anton Sergeev, participant and winner of the Russian and European Championships in ballroom dancing. The idea of the existence of the company is the development of preschool children through sports and ballroom dancing. "Children on the floor" is a new approach to organizing children's dance schools. First of all, these are the most comfortable conditions and a special attitude to the dancer with… |
 | Investments: Investments 1 500 000 - 2 500 000 ₽ CarPrice.ru is the first and largest online auction of used cars in Russia. The reason for the appearance of CarPrice Before the advent of CarPrice, there were 2 main ways to sell a car on the secondary car market 1. Advertisements for the sale of cars - auto, avito, irr. Disadvantages Endless calls; Underpricing by resellers; Negative emotions - people are nervous and worried because of the fear that they will be deceived and sell the car ... |
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Investments: Investments 75 000 ₽ We have been producing unique "Norwegian Houses" for 5 years. We offer you to open the production of "Norwegian Houses" in your region and earn 2.5 million rubles. in year! The uniqueness of "Norwegian Houses": A residential 2-storey house for permanent residence, with an area of 33 sq.m, is assembled in 1 day and costs only 590,000 rubles! The house is manufactured in the factory, ready to be transported and mounted ... |
Capital investment: from 280,000 rubles.
Payback: from 6 months.
This article will discuss in detail the issue of the main sections that should cover advertising agency business plan.
Why this line of business?
If only because without competent promotion, any direction of entrepreneurial activity can be doomed to failure.
In simple words: what difference does it make that you make the most beautiful ceramic cups in Kemerovo if no one knows about it?
But experienced businessmen are well aware that the success of a business directly depends on how wide the audience knows you.
Also, what is the reputation of the company in the eyes of customers, how many people who contacted you will conclude a deal as a result?
And such conditions are an excellent basis for the development of your business.
It is worth considering that tasty conditions have led to the emergence of fierce competition.
Therefore, the future owner needs to think through the business to the smallest detail, writing everything in the plan.
As long as there is a business, there is a need for advertising.
This is the main idea that should be noted in the business plan of the company.
At the same time, the market is not yet at the same level as abroad.
Although it is worth noting the extremely high competition in the current conditions of the reign of the mass market.
In Europe, for example, the FCMG group of goods, popular for Russia, has managed to fade into the background, and brands dominate.
Analytics confirms that the advertising industry will move in this direction in our realities.
While everything exists as it is, you can include at least the main European advertising principle in your work - work for the client.
Don't just worry about making money or fulfilling yourself.
Strive to solve the buyer's problem, give him the best.
There are many options for the direction of advertising activities.
The entrepreneur must decide and note in the business plan which of them he will implement in the business.
While location plays an almost key role in most types of businesses, the situation is different for an advertising agency.
In this case, you should start from the appointment of the office.
Will it serve solely as a place of work for staff and management?
Or do you plan to accept clients, contractors, conclude contracts?
If you are just and not planning to run a large-scale business activity, the first option is preferable because of the economy.
To work in your own circle, it is enough to rent small premises in a residential area.
You can also furnish them at your own discretion and according to the needs of the employees, and not for the sake of the impression that you will make on the guests.
But don't overdo it either!
Perhaps one of the clients will suddenly express a desire to come to you to discuss work issues.
And it is not known what will undermine the reputation more: if you invite him to a creative lair or if you urgently look for a cafe or restaurant nearby.
If your intentions are serious and communication with customers is included in your plans, you should pay more attention to the design. Of course, you must be clean and tidy.
In a conspicuous place, it is worth presenting samples of your work - an advertising "portfolio".
Make sure there is a reception area that is comfortable and roomy.
Also, do not forget about the legal requirements for a working office.
All these subtleties and expenses for arrangement must be included in the relevant sections of the advertising agency's business plan.
Therefore, it is not worth saving at this point of starting costs.
For starters, you can't do without:
It is advisable to allocate a separate room for this, purchase a coffee machine, install air conditioning, but the main thing is to purchase a comfortable table and chairs.
Experts say that the more comfortable the client feels, the easier it will be to reach a consensus with him.
Properly selected employees are the basis for the functioning of an advertising agency.
Therefore, an entrepreneur should take out the section of the business plan dedicated to the state for separate careful consideration.
The list of positions in the business plan should include:
However, this number of employees makes sense if you plan to enter the business not gradually, but quickly and confidently.
And have the appropriate resources, respectively.
If your plans are much more modest, at the start you can get by with three people: a director, a manager and a designer.
It will not be so easy to draw up the marketing section of a business plan.
Usually at this point it is not difficult to decide on promotion methods for other types of business.
The answer is simple - use links.
If you decide to recruit a team of young enthusiasts, there may be little sense simply because of the lack of an established customer base.
Therefore, managers should be hired already with experience.
If you do everything right, word of mouth will start working in 3-4 months.
By that time, you should already have a portfolio of your work.
But as for the notorious direct sales - this method has long been outdated.
Calling potential customers by managers will often cause dissatisfaction already at the first stages of acquaintance.
On average, only up to 30% of orders were received by existing agencies in the year after launch through direct sales.
For greater efficiency, you can supplement this method with publications in the media.
Any sources will not work for you.
Pay attention to thematic publications, reference books.
One of the most important sections of an advertising agency's business plan is financial calculations.
It is necessary for the entrepreneur to make a forecast and make adjustments.
As well as to investors and lenders to assess the required start-up capital and payback periods.
In the business plan, the entrepreneur must indicate from what sources the opening of an advertising agency will be financed.
Consider the main expense items to get an idea of the minimum amount of funds that is needed to start a business:
Until the moment of reaching the level of self-sufficiency, money for the development and promotion of the business will need to be taken from some sources. And it is important to take care of them in advance.
So you avoid the common risk when start-up firms close after six months or a year of work.
Discussing potential revenue for the agency is difficult.
In terms of profitability, the main industries are distributed as follows:
As a rule, the period will be 6-12 months with proper management of the case.
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