Flyers are an inexpensive and quite effective form of advertising. As a rule, in addition to informing, they play the role of invitations. Of the shortcomings, it can only be noted that most flyers are thrown away almost immediately after receipt. There may be several reasons: the promoter does not work well, the place for distribution is incorrectly chosen, or the information occasion is uninteresting. But, more often than not, it's a boring design.
This is what ordinary flyers look like. They immediately want to throw out.
Making a good flyer is not easy. Only at first glance it seems: "Fi, some kind of leaflet." In fact, there are hundreds of nuances that a designer needs to consider in order to get a good result: this is both the format and the type (campaigning, informing, inviting), and the target audience of the flyer. Even the time of year matters! Deep understanding of subtleties can only be acquired with experience. We will list the basic rules that apply to all types of flyers. Even though this is a general guide, it will help you find the right path and make a working design.
1. Target audience
Before you start working on the design, be sure to determine the target audience. The style and presentation of the advertising message will depend on this.
2. Cool picture
The flyer needs to grab attention, so choose a cool photo or illustration. Given that this is still a cheap type of advertising, various printing delights (cutting, UV varnish, etc.) will not be available to you. Therefore, try to make a design that will be spectacular in itself.
3. Catchy headline
This item, like the next one, refers more to a copywriter, but this knowledge will not interfere with a designer either. Formulate the main message and make it the title of the flyer. An indistinct headline will kill all interest in the leaflet and speed up its entry into the trash.
4. What? Where? When?
This simple formula determines the content of the text in the flyer. It is enough to briefly and tasty answer these three questions. The rest of the information will be redundant and will only make the leaflet heavier. It is better to indicate a contact phone number or a site / group where you can get comprehensive information on the topic.
5. Discount, gift, bonus
Since the flyer often acts as an invitation card, try to indicate the benefit that it gives to its owner. It should be something that will make you put the flyer in your pocket, and then come to the event. For example, free admission or a cocktail, or maybe a discount on services. Be sure to highlight this information.
6. Cool Flyer Examples
This selection of creative flyers will help you find an idea and get inspired. Remember, nothing is impossible. Good luck!
Probably the most popular marketing tool is flyers. An easy way to talk about your unique offers, discounts, promotions and bonuses, thereby stimulating demand. Or simply attract new customers by talking about your company, its product offering.
What should be in a leaflet so that a person starts reading it? To be useful?
The informational part of the leaflet gives the complete information the customer needs to get to know you, contact you and purchase the product. Who are you, what do you sell, what favorable conditions do you offer, how to find you and place an order.
The selling part makes it clear to the client that he will lose the meaning of life if he does not buy your product. That's it, and nothing less. Benefits, benefits, benefits. Why your product for the client or your company is good. What will he get and what problems will he solve forever in his life if he buys your product.
Let's take a closer look…
Information for the client
What does the informational part of the leaflet include?
You must indicate the name of the company, otherwise the client simply will not understand who you are. Next, you reveal the essence of your product offer, product concept. What do you offer, what do you sell. Here the client already decides whether you are interesting to him or not.
Be sure to include ways to contact you. Where does customer comet buy goods? How can he find you? How to find out more information?
Indicate phone numbers by which you can place an order or find out details about the product, the promotion being held. Phones must be with city and international codes, otherwise it will be difficult for you to get through.
E-mail and website addresses are also necessary for the client, because not everyone has the opportunity to call.
Information about the operating mode of the enterprise and the timing of the promotion itself or discounts will be very useful, and they must also be indicated. Moreover, the limitation on the duration of the ongoing promotion can encourage the client to make a purchase.
If there are restrictions on the purchase of your product, or the conditions for participation in the promotion, be sure to focus on them so as not to mislead your buyer.
Therefore, specialists in the preparation of advertising texts - copywriters - are engaged in it. For him, compose a catchy headline that will make starting to read the leaflet easier than the average person.
But if the headline grabs attention, then the list of benefits that the customer will receive by purchasing the product make him read everything. This is the key to creating effective promotional material. What will you get if you buy from us?
The art is to get the client to come to the conclusion that you can better meet his needs. And for this you must know them.
And the most important thing is the call. A call to action that encourages the customer not to think, but to buy. If you do not give the client a stimulating push, then he may simply put your flyer aside. "Now is not the best time, I'll do it later."
Attract the attention of the client, tell him about the product. Show him a photo of the product. Show him what he gets if he buys from you. Or what will he lose if he does not buy. Encourage him to make a purchase immediately and solve his problem. Then your flyer will sell and attract customers, and not lie in the wastebasket.
There are several "rules" that allow you to develop and create high-quality, effective products.
Scheme 1. The main secrets of a successful leaflet
The most common sizes are A4, A5 and A6. It is believed that the smaller the size of the product, the better (it takes up a minimum of space, can be easily placed in a bag, bag, etc.).
A number of factors influence the size of future production.
Scheme 2. Determining the leaflet format
Thus, leaflets distributed in fashion accessory boutiques, cosmetic departments, are recommended to be printed on A5 paper or less, because. this format is conveniently placed in a handbag, without requiring addition. In grocery stores, furniture stores, near the subway, etc. you can distribute A4 leaflets - in this case, the audience is wider, the consumer, as a rule, has a package or a large bag.
It should not be forgotten that a business card is a kind of leaflet of the smallest format.
It is important that a minimum of actual time is spent on understanding the basic information (ideally one eye contact).
In the manufacture of products, the volume of thematic text is reduced to a minimum. Basically, these are headlines, product (service) names, prices, discounts, a brief description of goods, promotions and other things. Whole paragraphs of text are allowed, mainly only in "reference" (information) blocks, when it is necessary to endow printing with its own value.
Unlike text, the use of graphics in leaflets is welcome. Various pictures, illustrations, photos, diagrams, funny characters, etc. can supplement or replace the text. A certain test of successful design can be the figurative transfer of the product to a person who cannot “read” or who does not speak this language.
The design of the leaflet, as an independent facet of the content, should convey to the consumer the main information, that is, the nature, the main essence of the posted data.
The general design of the leaflet, the layout of the layout are built on the principle of composition, when the overall effect depends on the location and grouping of individual elements. You must adhere to the following:
Incitement of interest – the leaflet will be of interest and will be read only if it indicates any benefits or advantages that the consumer may receive (offering discounts, increasing the interest rate on deposits, holding an interesting event, etc.). It is important that such an "attractor" be clearly and conspicuously marked.
Simplicity and clarity of presentation - leaflets, more often, are studied "on the go", when the consumer has no time to read and think; everything should be very clear.
Spectacular design - colorful, full-color palette gives the product attractiveness, the brighter it is, the more chances it has to be noticed.
It is advisable to avoid headings and key phrases with the particle “not”. The subconscious mind perceives the text literally, so it is recommended to use not negative, but affirmative sentences
Another interesting technique is the "function adjustment" of the printing product. The leaflet can be renamed into a discount coupon, an invitation card, etc. - holding such a chance in their hands, the consumer is unlikely to want to part with it quickly.
From a psychological position: red, yellow, orange colors increase sales (especially food products); green - symbolizes financial gain, etc.
The use of poisonous flowers should be kept to a minimum. The leaflet should be visually pleasing, not tiring the eyesight.
The font size is chosen as the largest for the title. It should be provided that the main text is not too small, easy to read (including by a person with imperfect vision, as well as while driving, etc.).
Using these rules will allow you to get the most out of creating and distributing leaflets.
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Classmates
The simplest, but at the same time not losing its effectiveness, method of conducting advertising campaigns is the use of various types of flyers. One of the main advantages of this type of marketing materials is versatility. A flyer can attract potential customers to almost any business. However, in order to not only spend money on printing flyers and distribute them, but also to get the maximum effect in the form of new customers, you need to invest time and attention in designing the layout of the flyer. The text and design of the flyer are just as important as the locations and methods of distributing flyers. Typography "SlovoDelo" offers you a brief overview of the basic rules that will help you make a flyer that grabs all the attention of the target audience
The definition of a flyer is known to all marketers. But the information in this article will also be useful to those who are really interested in the effectiveness of the advertising campaign, owners and directors, as well as specialists who care about the quality of their work.
If according to the dictionary, then flyers are a kind of printed advertising, a small-format printed publication. This promotion option is capable of massively attracting potential customers with very little investment. However, in order for the distribution of flyers by boxes or by any other method not only to pay off, but also bring multiple profits, it is important to understand and correctly use the following rules:
If you look closely at the definition of a flyer, another feature becomes equally important - small size, so the content should be given special attention. The text of the flyer must contain in an understandable form the advertising message and the contact details of the company.
Flyers and flyers can act as discount coupons or a gift with purchase. In this case, the likelihood that the person who received the leaflet will not only read it, but also use it, increases. In extreme cases, he will give someone from his acquaintances who is interested in an advertising offer.
You can also distribute flyers to inform about various events: the opening of a store, a seasonal or closed sale, a party, a charity concert, and the like. Thematic images will help the potential client to better remember the information, and in the case of distribution of flyers in boxes, they will not let it get lost in other correspondence.
The style and design of flyers should be carefully thought out in advance. A high-quality and professional flyer can be presented as an invitation. These are usually used in cinemas, clubs, cafes and restaurants, as well as for organizing public events. A beautiful flyer printed on high-quality paper is perceived no worse than a paid ticket to a concert of your favorite artist.
Flyers are so ubiquitous these days that even the most distant person from marketing and advertising knows what a flyer is, or at least used it as a buyer. Interestingly, despite their popularity, flyers remain a marketing tool with a very high efficiency.
The main reason for the popularity of this method lies in the fact that the production and printing of flyers are relatively cheap, but at the same time they can attract potential new customers in huge quantities. Agree, even a 5% discount or a chocolate bar as a gift is pleasant for everyone.
With all the variety of marketing fantasy, the most understandable is the classification of flyers according to their purpose:
1) Mass advertising of goods or services. Flyers are made to reach a mass audience. Suitable for goods and services with a wide range of target audience, for goods and services of mass consumption. Such flyers are distributed at exhibitions, near and inside large shopping centers and in other places with high traffic.
2) Related (targeted) advertising. A customer who has already bought something is always better than just a passer-by, so leaflets attached to the purchase are very effective. Such a flyer can talk about a company, event, loyalty program, and other products. In addition, these can be leaflets from other companies interested in the same customers: for example, flyers of a cinema or a beauty salon can be distributed in a cafe.
3) Flyer, invitation, discount coupon. These are small leaflets, they are also called “flyers” or “flyers”. These are usually the size of a banknote, which allows them to be stored in a wallet. In addition, such a leaflet can carry not only information with advertising, but also be the equivalent of a specific discount upon presentation. This, by the way, will allow you to track the effectiveness of an advertising campaign.
4) Print flyers for restaurants and clubs. This type should be singled out separately, since new events take place almost every evening, and the establishments themselves are limited in capacity. Printing of flyers is required urgently, and thousands of print runs are not always justified. For such clients, digital printing is used, which allows you to print small and medium runs in an extremely short time.
5) Stickers- self-adhesive leaflets. This type of flyers has created a whole trend in printing services. Modern technologies allow the production of advertising materials on an adhesive basis, which can be used on a variety of surfaces, and the adhesive strength can withstand even extreme conditions. You can learn more about this direction of leaflet printing in a special section of our website.
6) Booklet, leaflet, eurobooklet- these are no longer pure leaflets, but extremely similar marketing tools.
Most often, small-sized flyers are used for passing from hand to hand. Larger options are best for distribution through mailboxes, since in this case the recipient has more time to study the offer, which means that the format can be increased.
1. Create flyers online. This is the easiest way to prepare flyers, which does not require any special money or installation of special programs. On the Internet, you can easily find many different designers for creating marketing materials online.
Most of these services have constantly updated catalogs of flyer templates that will help you make a high-quality layout for further printing. Users have access to professional photographic materials (photo stocks), sets of typical graphic elements, as well as sets of various fonts.
According to the finished layout, you can print the circulation of flyers in any printing house. However, here you should immediately take into account the fact that on most “free” services, the downloading of the finished layout itself will be paid, which is sometimes offset by a discount when ordering printing of flyers from partner printing houses. In general, read the conditions carefully before starting to create a layout so as not to waste time.
2. Creating a flyer in Word. For many users of the popular MS Word office program, the possibility of creating not only simple text documents is still a surprise. Moreover, Microsoft has taken care of its users and prepared ready-made templates designed to make life easier for a beginner. Flyer templates can be found in the following path File - Create - Brochures - Booklets. The choice, of course, is quite small and rather of the same type, but still. Again, no one forbids you to spend a few hours and create a unique flyer design yourself using such a standard program.
3. Create flyers yourself in Photoshop. Adobe Fotoshop is a powerful program for creating professional designs in raster graphics. If you have good knowledge in this program, you can create a good flyer layout.
The main disadvantage of this option, as well as the options for using other professional design programs, is that it will take a really long time and effort to master these tools at a decent level.
4. Create custom flyers. The best option. And this opinion is connected not only with the fact that we represent the printing house. Creating custom flyers is really the most rational method. High quality work, huge time savings and reasonable prices. To order, you can create both simple and fairly cheap flyers, as well as elite printing.
When ordering a layout in a printing house, all responsibility for the final result lies with professionals. They are able to lead and control the entire process from creating a layout to the final delivery of finished printed products to the client. Modern equipment and high professionalism in working with special programs allow us to fulfill almost any order in the shortest possible time.
In the SlovoDelo printing house you can order the production of flyers according to your layouts, or use the help of our design department. Professional designers will take into account all your wishes and, based on their experience, will create for you a really working design of flyers. In addition to the production of flyers, the SlovoDelo printing house is ready to produce postcards, certificates, announcements, booklets, business cards, envelopes, flyers, calendars, posters, mugs, banners and a host of other marketing assistants for you.
1. Properly format the design with fonts and pictures. Particular attention in the design of flyers should be given to what they are created for, i.e. conveying meaning. Therefore, your advertising message and its essence should be read even with a cursory glance at the flyer. Please note that advertising materials are not read from top to bottom on the first viewing, but from larger elements to smaller ones. With relative equality diagonally from the upper left corner to the lower right. Keep this rule in mind and grab attention with the essence of the offer, highlighting it in the largest font in a color that contrasts with the background.
At the first meeting with your flyer, the recipient must immediately determine whether it is for him or not. Therefore, forget about pride and highlight not the company logo, but the essence: clothes, grocery delivery, apartment, etc. Then, even at a distance, the person for whom your offer is relevant will at least take a leaflet to find out the details.
2. Draw attention to individual elements. After the main definition, we lead the potential client further along the leaflet. The next thing that a person who receives a flyer should see is a “tasty” offer, the so-called “hooks”. These may be special conditions, for example, discounts, interest rates in banking products, clothing sizes, and so on.
The font for this step is smaller than in the previous paragraph, but noticeably larger than the body text. This item is required, otherwise a flyer, even with a beautiful design and relevant essence, simply will not interest a potential client and will easily get lost among the rest of the pieces of paper.
3. The advertising text of the leaflet should be simple and sound affirmative. Always remember that not all potential customers like to read. The world is accelerating, people are becoming more and more lazy and do not want to waste time and effort on analyzing what is written in advertising. Write the text of the flyer simply and clearly: in short sentences (up to six words is optimal) without complex long words.
Try to avoid particles "NOT" in advertising offers and slogans. Of course, many are aware that the subconscious does not perceive negative particles. At the same time, few people understand that such a trifle can change the effect of an advertising campaign dozens of times. Moreover, psychologically, the “not” particle provokes doubts, and, with certain formulations, a desire to argue. We all think in a straight line, skipping “not”, since there is no such image, therefore we present the opposite image.
Judge for yourself:
The list can be extended, but the main thing is to catch this idea. If you wish, you can rephrase almost any phrase into a positive sentence, you just need to think a little.
4. There should not be a lot of text. Of course, the simplest thing is to make the font smaller to fit all the information you want to include. Have pity on readers and your money. Units will strain their eyes and waste time reading something advertising, especially on the run, in transport or with poor eyesight.
It is better to write the most important thing in large and easy-to-read fonts. The text of a flyer is not the best place for creative experiments and swirling fonts. By the way, fewer details - more intrigue and interest in your proposal.
5. The flyer must have its own value. Ideally, a flyer should not only convey an advertising message once, but also have a reason to save it. There are several ways to add value. The flyer can guarantee the bearer a discount, a gift, or be a ticket to an event.
If a flyer informs about some delayed event or provides a bonus for a certain period, then its value can be enhanced by various benefits. Such tricks are often used on business cards, but they are also quite acceptable in flyers. These can be: a metro map, a list of useful phone numbers and addresses, a table of correspondence of different sizes, a table of nutritional supplements, and so on. Such usefulness will allow you to remind customers about yourself and your offer more often even without direct contact with them. Just do not forget to duplicate your offer and contacts on the side with the bonus, otherwise it will be just a useful little thing on the refrigerator from an unknown well-wisher.
If you want to make an advertising campaign effective, then first of all analyze your target audience. When preparing to produce flyers, look at them from your client's point of view and honestly answer the question: "Would you come or call?". Honest brainstorming will allow you to come up with a really interesting proposal.
The above rules will help you avoid many mistakes and make the distribution of flyers a really effective move.
1. Bright headline. The essence of your promotional offer should be immediately evident. It is desirable that from a distance of three meters you can easily read the main idea of the flyer. This is not so difficult to achieve: a large sans-serif font, no more than six words, a color that contrasts with the background. It is also acceptable for the body text to be different in color from the heading.
2. In addition to conveying the meaning of the text, it will not be superfluous to fix in the client’s memory essence of the proposal visually. The picture should be large and clear and not merge with the background of the flyer. It is optimal if the picture clearly depicts the offer. Happy American families, of course, work well, but not here. If you sell teapots, then post a bright photo of a stylish teapot. The effect will be much better.
3. Next to do placement of the main text. With a vertical arrangement - immediately below the picture, in the lower third of the flyer. In the case of a horizontal arrangement, the right side of the flyer is closer to the bottom. The main text of the flyer should be informative, just do not include Tolstov, limit yourself to three or four lines. It will not be superfluous to highlight in capital letters or in bold the main points - clues, for example, the words "guarantee", "free of charge" and so on.
4. After completing the work with the base, add no less important information - Your contacts. Don't laugh, it's a common mistake to get carried away with creativity and design and not show the client what to do next. It makes no sense to specify details and all addresses with an index. But the phone and at least one address must be. If you are located in a shopping center, then a small sign will also come in handy, for example, like this: "second floor, from the stairs to the right."
5. Verification. This is a really important step. Look closely at your flyer. Stand back and check if the colors merge, if the text is visible, if it attracts attention. And once again check the entire text for errors. Separately, it is worth checking phone numbers, Internet addresses. It is better to spend 10 minutes checking than to find out after printing and handing out flyers that a phone number, for example, is missing a number.
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Format / circulation | |||||||||
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A3 (297×420), 4+4 | |||||||||
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А3 (297×420), 4+0 | |||||||||
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A4 (210×297), 4+4 | |||||||||
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A4 (210×297), 4+0 | |||||||||
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A5 (148×210), 4+4 | |||||||||
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A5 (148×210), 4+0 | |||||||||
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A6 (105x48), 4+4 | |||||||||
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А6 (105×148), 4+0 |
* Prices for offset printing of leaflets are indicated in rubles per print run. Check the exact cost with managers by phone +7 495 207-75-77.
Sign #1. The text of the flyer begins with the phrase "if you want." In this case, the potential client automatically begins to think: "what if we don't want to." Simply put, with such a headline you sow doubt, and it is always easier for a person to postpone a decision than to make one.
Sign #2. The ability to put pressure on the "pain" of the client in order to sell is a very subtle skill. If you do not own it at least at an acceptable level, then you should not experiment. It is highly likely that with your advertising you will provoke aggression in the client rather than a desire to buy from you. By the way, both excessive injections into the shortcomings of the client and too positive questions work equally badly in the text of the flyer. The latter create tension from the expectation of something bad. Take a look for yourself: “Do you have a good job? High salary? Great family?". Do not look for a catch, it's just a specific mentality.
Sign #3. You give deliberately false promises or “pour water”. There is no panacea, and everyone knows this. Of course, I want to believe in a miracle, but the flyer should attract the buyer, and not cause him a touching smile.
Sign number 4. Emphasis on your "brand", for example, in the format: "Rogalik Company presents ...". Unless you are a representative of a large business whose brand is really famous, then you should not indulge yourself with the thought of the brand effect. Flyer distribution is a fast direct response method, which means it must carry a specific offer for the fastest response of the buyer. Do not waste the length of the headline on another joy for pride.
Sign number 5. Variety of fonts. Do not get carried away with creativity when creating a flyer. This is especially true for fonts. No matter how simple a font may seem to you, it is much more likely to be read than the text of a flyer written in a decorative font with a lot of curls.
Sign number 6. Everything is important. Of course, you need to highlight thoughts or individual words in capital letters or bold, but DO NOT SHOUT the entire text. Firstly, it overloads the eyes, and secondly, all selections immediately become useless: if everything is important, then nothing matters. In the text of the flyer, highlight only the really important points.
Sign number 7. Technical overload. Entrepreneurs are often so immersed in their professional field that they forget about their customers. Understand that the benefits of your offer should be clear not only to you and your employees, but also to customers. Yes, consumers are now more informed and know a lot, but the phrase in the flyer "the amount of memory for 10,000 favorite photos" sells better than the number of megabytes. Show the benefits in a simple and understandable language - buyers do not like to feel like half-educated people. It is easier to refuse a purchase than to study the terms.
Sign number 8. A sheet of text and love for turns. Along with the excesses of design and emphasis, boring long text is no less harmful. The essence of the text of the leaflet is completely lost. Try to avoid long sentences with complex phrases. And remember about punctuation, indentation, and the ability to divide into paragraphs if you want your flyers to be read, and not just taken to the trash.
Sign number 9. Evidence and teachings. Equally ridiculous in promotional materials look and obvious phrases from the series "You certainly know" or "Everyone knows", and attempts at obsessive learning, for example, "You do not suspect that ...", "Actually you need to ..." And so on. You need to write simply and clearly, but without making a fool of the reader. Remember that the purpose of the flyer is to interest the offer, not to make yourself look like a philosopher.
1. Covered audience when handing out leaflets.
Before distributing flyers, you need to decide on the method of their delivery to the client. And it all depends on who your target audience is. In certain cases, it will be effective to distribute flyers near shopping centers or the metro. This option is good when you yourself are close to the place of distribution, so that the recipient of the leaflet can quickly come to you, and not postpone his visit indefinitely. Bookmarking flyers under the wipers of parked cars is suitable for those whose customers are car owners. If you are interested in residents of certain areas or houses, then the layout of advertising leaflets in boxes can give a good effect. There is also the option of embedding leaflets in magazines and newspapers, which, by the way, will cost less than advertising in the print media themselves.
There are a lot of options, they are limited mainly by your imagination.
2. What is leaflet distribution used for?
Distribution of flyers is a rare marketing tool with a quick effect. This method allows you to quickly attract new potential customers to the point of sale, usually within two to seven days.
In addition to the rapid influx of new customers, flyers can also have a delayed effect. If there is an additional bonus (discount, gift with purchase, metro map, size chart, etc.), the person who receives the leaflet is more likely to keep it, which means that at the moment when your product or service is needed, your company and offer will catch the eye of the client before all competitors.
Flyers can act not only as an independent marketing channel. They also perfectly cope with the role of an additional promotion tool, enhancing the effect of any promotions and promotional events.
Distribution of leaflets in places with high traffic can be strengthened by the good work of promoters. Add branded slogans or slogans to them, equip them with a short cheat sheet with answers to possible questions, and you will get a multiple increase in efficiency from distributing flyers.
3. Return on distribution of leaflets. Unfortunately, it is extremely difficult to predict the effectiveness of the distribution of flyers. According to statistics, the effectiveness of this tool ranges from 0.5 to 10%. The run-up is quite large, besides, the reliability and purity of these figures cannot be verified. Still, a lot of factors affect efficiency, so it’s stupid to make any predictions about this. We can only state with certainty that the distribution of leaflets is effective only with a large circulation - at least 1000 pieces.
4. How to increase the efficiency of leaflet distribution:
Firstly, at the first glance at your flyer, the person who received it should immediately understand whether this offer is for him or not. Who is not relevant - most likely will refuse, and the target audience will probably be hooked.
Secondly, It is important to responsibly approach the choice of places for distributing flyers. Ideally, it should be a combination of high traffic and target audience. Simply put, the distribution of leaflets should be done in places where there are most of those who, with a high probability, can be your client.
Thirdly, in addition to the place, the time of distribution of leaflets plays an important role. For example, on Monday morning at the subway, people are in a hurry to work and are not very receptive to information.
Fourth, Spend time and effort training promoters. Tell in advance who should be given leaflets so as not to “shoot flies from a cannon”, prepare branded slogans and phrases. Also, a cheat sheet on the main questions that potential customers may ask will not hurt. And, of course, take care of the control over the work of promoters, so as not to wait at the window for the effect of a bunch of flyers, just thrown into the nearest trash can.
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A flyer can be an inexpensive and effective way to reach out to people when you're trying to find a lost kitten, advertise guitar lessons, or invite people to your Friday gig. For your flyer to be effective, you first need people to paid attention to him. Then it is necessary that he motivated them to take action. This article will help you achieve what you want!
Part 1
Choose the necessary componentsDecide if you want to make your flyer by hand or on a computer. You can create a flyer on your computer using Photoshop or Microsoft Publisher. You can also make it first with a pen, pencil, marker, and so on, and only then multiply it on a xerox in a specialized store.
If possible, make a colored flyer. You can use color in inscriptions, pictures, or print on colored paper. The color will grab people's attention. Printing in black on colored paper can also be efficient and cost effective.
Decide on the flyer size. The size of the flyer depends on its purpose and on the technical capability of the printer. The easiest way is to make a flyer in a specific format suitable for the printer (21.59 by 27.94 cm). Your flyer can fit the size of the sheet, or you can split it in half or even into 4 parts if you want to get flyers of small sizes (for example, if you need them for distribution). You can make flyers of any size, and if you have a large format printer, you can significantly increase them in size.
Determine the possibility and place of distribution of flyers. Do you plan to hang them on bulletin boards and telephone poles? Or do you want to hand out flyers at an event or in a busy part of town? If necessary, you can even send them by mail. When placing flyers outdoors, you should use heavier paper and waterproof paint.
Part 2
Headline WritingWrite a title. Make it easy to understand, make it big and bold. The title should consist of only a few words, placed in one line in the center. The headline can be longer, but it will be less likely to grab anyone's attention.
Highlight LARGE font! The title font should be larger than the font of the rest of the text. People should be able to quickly read it from a distance of 3 meters. The heading should be placed evenly across the width of the page. If it turns out not very beautiful, then try placing it in the center of the sheet.
Use capital letters and curly fonts. Look at the headlines on the front pages of newspapers; this is exactly the kind of ploy that the print media have long adopted. Choose a not too pretentious font, as the main goal is still to convey information. You can apply your design talent to other parts of the flyer if it complements its content.
Write very simple text. You need to draw attention to the flyer and get the message across in seconds. Complex text will not succeed. A more detailed description can be written in the main text of the flyer, but not in the title.
Part 3
Add some charm to your flyerAdd subheadings. The subheading should contain no more than two or three lines. Because the title is short, the subtitle elaborates on the title, providing the reader with more information. Read examples of subheadings in newspapers or press releases.
Add more details. While the purpose of the headline is to grab attention, the follow-up text of your flyer will convey all the necessary information to the reader. The information should include 5 items: Who, What, When, Where and Why. These are the questions people are bound to have while reading your flyer. Put yourself in the place of the reader. What exactly would you like to know?
Place recommendations in your flyer. You can include endorsements in the flyer content. A good recommendation will not only provide you with a detailed description, but also legitimize your flyer in the eyes of third parties. If the reader can take your point of view, they are more likely to follow the call in the flyer.
Set the accents. Key words should be underlined in larger or more fanciful font, italics, and so on. However, do not apply everything at once, but make one or two accents. Too many different formats can look childish at best, or even crazy.
Give structure to the flyer. Add key points to text. Sub-clauses in the text will add structure and visual appeal to the flyer. This will make the flyer look more professional, which is very important for its overall look.
Use other fonts that grab attention. The text in the flyer content does not need to be in the same font as the headline. Your flyer needs to stand out in some way, so it's smart to use something different from the rest of the flyer crowd. You should already have a wide variety of fonts installed on your computer, but if you don't find the right one, you should try downloading additional ones. Many sites offer free downloads of unusual and unique fonts.
Add your contact information. Add contact information preferably at the bottom of the flyer so that the more important information stays at the top. Add your name and all necessary contact information; phone number and email address are the most common contact details.
Part 4
Using imagesAdd a picture or drawing. The picture most often has the same meaning as the text itself. The human brain often perceives the picture, and only then the content of the flyer. You can take advantage of this! Give people something they will remember, because visual messages are sometimes more important than text messages. An image is an effective element, whether it's a logo, a photo of a lost dog, or just a picture.
Find an image. You don't have to create a new picture. You can use one of your personal photos or use a picture from the Internet. Some computer programs, such as Microsoft Office, offer a wide variety of pictures.
Use an image editing program to increase the contrast of the picture. This will help make the picture more visible from afar. If you cannot use the graphic editor, you should use the free Picasa application (http://picasa.google.com/) from Google, which will help you in this matter.
Give a description below the picture. If you have already attracted the attention of a person, then he will definitely come closer and read the flyer. The description will help to convey in more detail the information that the picture displays.
