A business card is not only a business attribute, but also a mini tool for drawing attention to your person.
After each conference, dozens (or even hundreds) of business cards end up in your pocket. How many of them are likely to end up in your business card holder (and not in the trash can)?
There are only three options here: the status of your personality, preliminary agreements on cooperation, a coolly designed business card.
On the other hand, a sensibly created business card is pleasant to hand and hear in response. "Wow, what an interesting business card you have!"
When a person is faced with the need to create business cards, he goes to a printing company and hopes for the experience of the masters. It turns out another gray business card, the quality of the paper and the design of which was worth a penny. Consequences of the desire to save ...
Before you create a business card, you should think about its concept. Talk to a marketer. Or at least - read this article in its entirety.
Look at your business card, would you like to touch it, smell it, or maybe lick it? Does it stand out in form and content? In this article, I'll tell you what to write on your business card so that it doesn't end up in your shopping cart. Let's make it so that she sells your services around the clock and does not lie alone in the trash. Warning: after this post, your business card will change dramatically.
On Instagram, the profile header is responsible for the functions of the business card. It is she who tells people who you are and why they need to listen to you. As in the case of a business card, a profile description can catch on or leave you indifferent.
Thanks to Igor Mann and Dmitry Turusin for speaking at the Russian Marketing Week conference. Thanks to them, I realized that I had to throw out my business cards and make new ones. They are the authors of a bestselling book called Points of Contact, an interesting take-and-do book. Everything I love.
Points of contact are moments, places, interfaces, situations in which the client comes into contact with the company. One of these tools is the business card.
A business card is an integral part of the image of any entrepreneur. This is not only an advertisement for your goods and services, but also the face of the company, therefore it is worth approaching the manufacture of this business tool with all responsibility, and we will help you with this.
This should be remembered by every person who is going to make their own cards for employees of their company or for themselves. Pay attention to what format the future business card will be. Examples of sizes are varied, but it is worth stopping the choice on the 5 by 9 centimeters standard. This will be quite enough to place important information, not "blow up the brain" of the future client with unnecessary trifles and put the card in the smallest wallet.
There should be a minimum of information. Laconic and informative, that is, the phone number and address of the company, what you do, the name and surname of the employee, position. Everything. You should not cram information about all your goods and services, list the names of employees, and even more so cram the map to your office. Most of these overloaded business cards end up in the nearest trash can, not having time to warm up in the hand of the future client.
One wrong decision can completely ruin the business card. Examples of incorrect business cards include entering information on them in different languages. If you decide to attract clients from other countries or you have business partners in different countries, then donate money to make a batch of cards for foreigners.
Printing on one business card in different languages will ruin the company's reputation and be known as greedy people. In business, this should not be allowed in order to prosper, and not to overwhelm the whole business with the wrong "company face".
Not so long ago, business cards were more fashionable if they had many colors in their graphics. The fact is that even 10 years ago, using a color printer was a status indicator. Now this method is not relevant, and the era of minimalism has come. She touched on everything, including the company information cards.
Just looking at the examples of business cards (photo below) with the wrong choice of colors, I want to close my eyes, because it seems that you are holding in your hands not business information, but a dancing gypsy camp. Few people want to cooperate with such a company, in the business cards of which there is no sense and taste.
Remember the three rules of an elegant card: minimalism, conciseness, informativeness. This also applies to the colors chosen for decoration. Use the range of colors of your company (if any), make sure that all tones are compatible. Business cards, the design examples of which are correct, have no more than three or four colors that are in perfect harmony with each other.
Also, the font color should be business-like - black. You cannot write in a new shade on each line, even if you offer to buy paints.
Business cards, the design examples of which are admirable, differ in the arrangement of all elements.
To make the card truly work, order several types of printed business cards, the only way you can identify their shortcomings. Take a phone in one hand, and an informative "piece of paper" in the other, then swap them. If in any case the contacts were covered with your finger, then change the arrangement of the elements.
The company logo should be placed in the upper corner, or you can completely abandon it, so as not to clutter up the information view.
The business card does not have to be exclusively cardboard. Examples of materials for making: leather, wood, plastic, rubber, exotic base and others. It all depends on your imagination. But keep in mind: the raw materials for making cards must correspond to the direction of your company. It is unethical to hand out business cards made of animal skin when you are raising charitable funds to save rare species of animals.
Companies that make business cards offer a lot of font application options: embroidery, firing, and simple application of information with paints. So that the base of the card is in harmony with the method of applying letters and numbers to it, think carefully when choosing one or another design proposal.
In order not to be considered a redneck and a person who does not respect business partners, never make business cards yourself. It is clear that everyone is chasing savings, but it should not affect the company's reputation.
All offices now have color printers, and you might think that it is possible to make cards yourself. If you are not a professional designer, then do not undertake to create, print, and even more so cut out business cards with scissors. This is a bad quality, possible bad taste, incorrect design. As a result, we saved two rubles, and lost a million, losing customers. Order business cards from professionals.
If you think that allocating money for the purchase of a business card holder for storing cards is a waste, then you are greatly mistaken. Do you personally like it if you get a business card from the person who took it out of the back pocket of his pants? It seems that not very much. First, it's unethical. Secondly, the card will be in a terrible state.
A person can sit down several times a day. Thus, business cards wrinkle and wrinkle, losing all their appearance. Jacket pockets are also not able to preserve the original look of the card, so it is worth purchasing a business card holder to store them. It will not only keep the "face of the company" intact, but also emphasize the style of a business person.
The business card, the design examples of which we have provided you, should become a business tool for attracting customers and partners, so don’t spare money for its production!
It is important for a business person to declare about his business and about himself. An entrepreneur who wants to succeed cannot do without a business card - it reflects key information that advertises a person's activities. This is a kind of emblem that forms the image of a modern businessman.
For a business card to help create a favorable impression, it must be designed according to all the rules. It is also important to know how to competently hand over yours and receive someone else's.
Business etiquette dictates certain rules for the design of business cards. When placing the details of the owner, it is important to avoid some mistakes:
Distinguish between European and Russian size standards. European card size - 85 × 55 mm. Russian - 90 × 50 mm. It is on the Russian standard that a significant part of domestic business card holders are oriented - cases for storing business cards. Sizes may vary depending on the species. A branded business card can be more than a standard, and a personal woman's - less.
First, you need to decide who and for what purpose this business card will represent. What a business card looks like depends on its functionality. There are three types: personal, corporate and business ... Each is filled with specific information
You shouldn't post information in several languages on one business card. The use of Russian on one side and a foreign language on the back will cause bewilderment among partners. Better to print two different sets.
When choosing a font, it is important to observe the main condition - the text of the business card should be easy to read. One business card uses no more than two fonts, which must be combined with each other. The most common option is black letters on white. Deformation (stretching) of the inscription is not encouraged.
What should a business card look like so as not to irritate others? The thoughtful style of the business card will advertise the owner well.
All elements on a business card are arranged in accordance with the design rules. It is important that images and information are easily and quickly perceived by people. Therefore, there should not be many elements.
From the point of view of the psychology of perception, a person, getting acquainted with information, first looks at the upper left corner, then his gaze shifts to the center, and finally moves to the right... It is logical to leave the company logo in the upper left part, place personal data (last name, first name, position) in the middle, and indicate the name and details of the company below.
The printing error must be taken into account, therefore, when placing information, at least 3 mm recede from the edges of the template.
When designing business cards, remember that the quality of the paper determines the degree of solidity of the company. Business cards on thick paper will last longer. The most durable are made of cardboard.
Coated paper, white or colored, is most commonly used for corporate purposes. Exclusive and original cards can be made of textured paper, but printing will be more expensive.
The choice of materials for personal business cards is very diverse. Besides paper, it is wood, metal, plastic, even leather.
It is important to remember that the text of the business card should not contain typos, spelling or grammatical errors.
Business partners are unlikely to appreciate hand-corrected bugs. Such business cards will compromise the owner and cause distrust in the company. And an inaccurate address or phone number will lead to the loss of potential customers.
A business card is handed over to a personal one. The rules establish the order of who is the first to present the business card.
A business card is an important element of business life. Qualitatively presented information will competently advertise the owner and help to interest clients.
Therefore, the design of the business card should be thought out with great care.
